March 22, 2013

The Dark Side of the Chocolate Bunny. {Infographic} ~ Walden Hyde

All Hopped Up on Chocolate

“In our country there was no tradition of fermenting cocoa. With Fair trade income we were able to implement a fermentation program to improve the quality of our cocoa and to convert our production to certified organic.”

~ Isidoro de la Rosa, Executive Director of CONACADO cocoa cooperative, Dominican Republic

This Easter, Americans will chomp the ears off of a lot of chocolate bunnies—about 90 million, in fact!

Like much of the chocolate sold in the United States, those bunnies have a dark side. Child and slave labor are common practices on the cacao plantations that supply the world’s major chocolate producers. Choose the best bunnies by buying only Certified Fair Trade chocolate this year.


Walden Hyde integrates sustainability into brands and drives behavior change through research, strategy and uncommon creative campaigns. Based in Boulder, Colorado, Walden Hyde is made up of anthropologists, storytellers, sustainability experts and designers.

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Assistant Ed. Rebecca Schwarz
Ed: Brianna Bemel

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