Am I a Mom or a Businesswoman? ~ Fiona Simon

get elephant's newsletter


For more than a decade, I lost sight of who I was meant to be.

Ironically, I lost sight of who I was as a result of trying to be the best mom I could be. After my divorce, which happened when Natalie was a mere three years old, I had to go back to work full-time.

I don’t mind work; in fact, I’m basically a work-a-holic. Work helped keep my mind off feeling sorry for myself, and it brought in much-needed income. I also had a job I enjoyed; it was challenging and sociable, and used many of my talents. However, a major conflict was the fact that I couldn’t make my own schedule. I couldn’t take time off for events at Natalie’s school, if she was sick or if I wanted to pick her up when I felt like it. Instead, I took time only when my work schedule allowed.

My main goal was to be the best mom I could be: to get Natalie to soccer practice, piano lessons, play-dates or birthday parties on time and not in a frenzy. I wanted to make creative dinners and do fun things together. My work life was putting a cramp on these things.

So, I decided to do what any Boulderite would do (no, not yoga)—I began soul searching. I began pounding the pavement each day, beckoning the spirits to help me find an alternative path, a path that would allow me the flexibility to be the mom I wanted to be.

One sunny day, walking down the street, I had an epiphany: I could start a granola company.

What’s that? Start a granola company?

Yes. After all, I did know how to make really great granola. I had been eating it since I was five and baking it since I was 14. Did I have a business background? No. Did I know what a business plan was? No. Did I understand what a feasibility study was? No. Did I know what a marketing plan was? No. Did I have a bakery I could use? No. Was I familiar with other granola on the market? No. Did I have money to start a company? No. Did I have a logo? No. Did I have a website? No. Did I have ideas for packaging? No. Did I understand pricing? No. Did I have a source for raw ingredients? No.

More important than all this, could I sleep after this idea popped into my head? No!

Was I obsessed? Yes. Would owning my own company allow me flexible hours? Yes. Would being my own boss allow me to schedule my days as I saw fit? Yes. Would I be more available to Natalie? I thought so.

As it turned out, my granola business became my life, my identity, my livelihood.

The mom I was supposed to be got lost in the demands of production, distribution, hiring and firing, expansion, building out a bakery, dealing with unscrupulous business partners, racing around from store to store, falling into bed exhausted each night, learning to function on five hours of sleep for years on end and participating in endless food demos and health fairs and farmers markets and educational events.

Getting Natalie to soccer practice on time was supposed to get easier. It didn’t. Getting her to birthday parties on time was supposed to be effortless. It wasn’t. Creative dinners became burritos and spaghetti. Really creative. School events were a treat, but in the back of my head was all the work I should be doing at the moment.

Through it all, I tried my best to make life fun for us. Natalie grew up at the Boulder Farmers’ Market and really loved it. She spent lots of time in the bakery with her pile of books, cheerfully settling in on top of the 50 pound bags of oats and sesame seeds. She loved to help out with anything I allowed her to do. She became a fixture at Whole Foods, adored by all, and made welcome by managers who offered her their couch while I did my deliveries. We did have some fun, and I did my best to hide the stress from her.

Finding self-forgiveness for not being as present as I should have been, and for making too many sacrifices for the good of the business, has been a process for me. That I didn’t offer Natalie more of a carefree childhood, one with less frenzy and fewer demands on my time, is a hard pill to swallow. The decision to sell my company was in large part due to these reasons. I know I can be proud for the success of my business. But I also know the sacrifices that were made to get there. It’s bittersweet, to be sure.

Some of the innocence of childhood was taken away from Natalie, yet she has always been a mature, insightful, and precocious child. But did these attributes come at too high a cost? She is also a fun-loving, friendly, happy, and delightful person. So in the end, did she gain more than she lost?

Maybe I’ll never know.

Whatever the answer, I’m now taking time off work. I’m home when Natalie gets home from school. I get her to ballet, to appointments, to her parties, on time and not in a frenzy. I’m embarking on more creative cooking and suggesting enjoyable activities we can do together. She’s grown up so fast, right before my eyes. With what little time we have left together, I plan to remember who I am and what my priorities are.



Fiona simonFiona Simon is the former owner of Fiona’s Natural Foods, aka Fiona’s Granola. After 10 years of running the business, and a year of transition with the new owners, she is now revisiting one of her earliest professions, writing. Fiona’s other passions include travel, cooking, speaking Spanish, being outdoors, and exploring her own personal growth. She resides in Boulder with her daughter Natalie and her husband Jon. You can reach her via email at [email protected].

Like elephant family on Facebook.


Ed: Sara Crolick & Brianna Bemel

is a new feature on Elephant Journal—enabling you to instantly share your mindful ideas, photos, art, YouTube videos/Instagram links & writings with our 5 million readers. Try it Now.

Write Now

About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter. Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive—and get your name/business/fave non-profit on every page of Questions? Send to [email protected]


7 Responses to “Am I a Mom or a Businesswoman? ~ Fiona Simon”

  1. Daniel Baskes says:

    Wonderful article, wonderful granola, wonderful mom, not necessarily in that order. You did great — Natalie's a peach!! On to your next project, and best of luck. –DLB

  2. Mary Coonce says:

    Congratulations Fiona! As a business owner who raised two sons, I can certainly relate to your article. The constant voice in your head…"have I done enough?"
    Now that our sons are grown, Ie have this experience to share…being the children of business owners has taught them many lessons that are not available to most kids. It appears to have made them into well rounded individuals!
    You have done a great job…both with your business and Natalie!
    Best of luck with your new venture …we are certain you will succeed.- Mary and Tim

  3. Pamela says:

    Love the article Fiona! The balance is always tricky and I am so excited for this new period in your life to blossom!

  4. George Simon says:

    Wonderful article. Brought tears to my eyes. Hopefully Fiona has found a new career—writing—one that she can do on her own time schedule, without stress. She has earned this new life many times over by so much work for so long. And Natalie has done, and is doing, extremely well! Disclaimer: My comments are completely unbiased despite being Fiona's father and Natalie's grandfather!

  5. For example, if you’re looking to study Business English, make sure the school you choose has a good reputation for business studies and isn’t
    just a general English language school. Here are the top rated Spanish translation i –
    Phone apps available on the App Store right
    now. It appears, at least for now, that that language is English.

    Review my homepage: cach hoc tieng anh

  6. Michelle Marchildon says:

    I am right there with you! It's a constant struggle and balance to raise our children these days, and also find some kind of fulfillment and/or work.

Leave a Reply

You must be logged in to post a comment.