October 8, 2013

Taking Off Your Bra Won’t Help End Cancer.

Every October everything around us suddenly turns pink.

It’s nearly impossible to go to the grocery store and not buy something with a ribbon on it. At this point, I can’t help but wonder if raising awareness about breast cancer is a little, well, out-dated.

Sadly, most people in the United States know at least one person who has been diagnosed with the disease. I find it absolutely disgusting how corporations are using it to make a profit and appear to be caring and generous when in reality, buying that can of soup or rose scented candle does very little for the cause.

Recently there has been a very popular facebook meme circulating that, I kid you not, says, “Support Breast Cancer, set the tatas free, October 13, no bra day.”

The idea is that everyone who usually wears bras should take them off to I guess, what, support cancer?

I mean, come on people—pay attention to detail.

A few years ago while I was paying the cashier at the store, he asked me if I wanted to donate a dollar for prostate cancer. I laughed and he got super offended. I looked at him and I said, dude, why would I want to give my money to cancer? Cancer is doing enough damage on its own without my dollar.

He still didn’t really seem to understand that wording of that kind of stuff is kind of important.

So. This meme is offensive on multiple fronts. Not only does it contain a major communication glitch it also doesn’t really do anything for anyone except horny pervs who like to look at pointy nipples.

What person who has gone through breast cancer really wants to look at a bunch of bra-less women?

It’s like if we said let’s do a Butt-Naked Friday to support testicular cancer (awareness). So, everyone, just don’t wear any pants, or any underwear so other people know you know that cancer exists and then all those dudes who had to have a testicle or two removed can see other dudes walking around balls out.

Really, truly helpful for no person.

So what would be helpful? Perhaps supporting cancer research directly instead of through consumerism? Perhaps making sure to regularly examine one’s own body? Perhaps working on preventative measures like sticking to a decent diet and steering clear of weird plastics and chemicals?

I mean sure, you can take your bra off for a day, but that does just about as much as wearing pink.

This is a serious deadly disease that we all are already aware of; we need to get beyond the awareness, the pink-washing, the trite activities and actually work on ending it for good.


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Ed: Bryonie Wise

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Charlotte Oct 15, 2013 11:23am

Enough awareness already!! WE KNOW. Furthermore it is unfortunate (at least to me) that many of these campaigns are backed by pharmaceutical companies who have little motivation to either investigate prevention or to find a cure for a very lucrative disease. I don't mind too much the 'Go Braless' idea – it actually feels quite lovely and I do it regularly anyway and, maybe I'm imagining it, but my breasts are much more perky than when I always wore one. But when these campaigns descend into farce as when KFC was allowed to promote their pink bucket then I'm well and truly done. Let's move on from awareness to action. And if the government or industry won't then get researching and do it yourselves! Despite what we're lead to believe, your body is not cancer waiting to happen. Peace.

saxon Oct 10, 2013 10:38am

wearing a bra contorts the natural energy of the breast and this can lead to cancer. best to not wear bras at all! no joke.

wickedboardmember Oct 10, 2013 9:08am

For much of my career, I've worked to raise funds for health causes. I personally have supported breast cancer causes and it is a concern as I've lost several friends to this awful disease. But the pervasive, entrepreneurial, in your face attitude of some of the breast cancer charities has affected many other local charities in negative ways. In some towns, these organizations will host an event on a weekend that has traditionally been taken up by another charity's walk or run. This is really unacceptable. More women die of heart disease than breast cancer, and everyone raising money for these various charities should play nice.

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Krystal Baugher

Krystal Baugher lives in Denver, Colorado. She explores the real truth at goeatacarrot.com and the real fake news at whattheconspiracy.com. You can follow her on Instagram here.