3.0

Lullulemon to Create Yoga Apparel for Cats. {April Fools’ edition}

Photo: via Pinterest

Chip Willson, CEO of Lullulemon, announced last Thursday that Lullulemon will begin manufacturing yoga clothing for cats.

The line will be made from the leftover fabric from its human clothing. Lullulemon is creating the cat yoga clothing in an effort to reduce waste and turn a profit.

“I think that many people actually would actually like to see their cats doing yoga,” Willson said.

The cat yoga apparel will boast the same ultra-wicking properties as its human counterparts. It will also feature strands of fabric made from the same chemicals that exist in cat litter.

“I hate it when my hot yoga clothes smell like cat piss,” said Tabby Pawlinson, a feline cat-Ashtangi from Portland.

The apparel for felines is partly a P.R. stunt, designed to cultivate positivity among women and cats alike.

I wanted to create some yoga apparel that would fit every pussy,” Willson said.

After last year’s public outcry over offensive comments regarding fat women in Lullulemon pants, Willson is eager to recover his reputation.

Many cats are responding with excitement.

“I think Lullulemon’s cat apparel will be purrfect,” said Calico Meowin, a San-Francisco based cat yoga instructor and cat yoga studio owner.

Happy April Fools’ Day!

Love elephant and want to go steady?

Sign up for our (curated) daily and weekly newsletters!

Photo: Pinterest

You must be logged in to post a comment. Create an account.

Apr 2, 2014 8:14am

Let's spell check the name of the company we are writing about. Also, pretty sure Chip Wilson doesn't even work for the company anymore. I know he hasn't been CEO since 2005.

amphibi1yogini Apr 2, 2014 6:05am

Precious and so funny … I shared this post in a thread on FB … if the misspellings of the names of the (former) CEO and the company were intentional (not that I know anything about that lawsuit stuff, and even less about Canada law, ya know), that also was so fitting. And it drew some kind of response to it, too … according to FB, who doesn't like a big, fluffy pussy … uh, in stretch pants … ?

jenniferswhite Apr 1, 2014 5:21pm

“I wanted to create some yoga apparel that would fit every pussy,” Willson said.

Bwahahahaaaaa!!!! Classic April Fools! hahaa!

Read The Best Articles of March
You voted with your hearts, comments, views, and shares.
CLICK TO SEE WHO WON

Jenna Penielle Lyons

Jenna Penielle Lyons was born in Portales, New Mexico among sage and sand. Raised in Pocatello, Idaho among the black rock and juniper, she grew up wandering in cowboy boots, running, riding bikes, skiing, climbing, painting, and studying classical ballet. She is a scholar of English Literature, a poet, painter, photographer, musician, and outdoorswoman. She winters in Missoula and spends the summer working for Snake River Hotshots. She is a lover of mountain bluebirds & elephants, tea & good coffee, Carl Jung, Salvador Dali, skiing, climbing in the desert, yoga, harp music, and sagebrush. Her favorite foods are borscht and any combination of chocolate and cayenne pepper. Check out her work and follow her adventures at her website.