27 Ways to Grow Your Yoga Business (Without Working More Hours).

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yoga studio owner

As yoga teachers, we’re in the business of service.

We want to help as many people as possible, but when that means teaching 15, 20, 25 public classes a week, we can only grow our yoga career so big before we run out of time and energy.

And, because of that, many yogis get stuck in a business model where they’re constantly trading their limited time for too little money.

I say it’s time to rethink that strategy. Cause exchanging time for money only gets you so far—and often burn out hits along the way.

Of course, time in-person with students is essential—it keeps us inspired, connected to the community, and is the reason we started teaching in the first place. But, we can’t rely solely on ourselves as teaching vehicles.

What if we get sick, want to start a family, go back to school, or want to travel?

What happens to our yoga career if we’re not actively working it 24 hours a day, 7 days a week?

If you’re now realizing that you can’t step away from your business without it falling apart, it’s time for a restructure of your business model so that you can enjoy more ease and abundance in both your life and business.

Below is a list of 25+ ways to grow your yoga business without working more hours.

That means that after the initial time investment, the suggestions below will bring in passive income. So, essentially, you’ll be making money while you’re in savasana!

Please keep in mind that this list is by no means all-inclusive—it’s meant to inspire you to think outside the box, create multiple streams of income, and help you stop trading your precious time for too little money!

Sell a virtual product.

1. e-book

2. yoga videos

3. recorded meditations

4. ayurvedic cookbook

5. class plans for other teachers

6. tip sheets on poses, living well, meditation, eating clean, etc.

7. audio recordings of your classes

8. yoga sequences for students

Host an online event.

1. webinar

2. speaker series

3. telesummit

4. virtual conference

5. online class

Sell an actual product.

1. open an etsy shop if you’re crafty

2. start a yoga shop on amazon

Create a virtual program.

1. teacher training

2. yoga immersion workshop

3. online course

Offer a subscription for:

1. meditations

2. thought for the day

3. healthy recipes

4. yoga sequences

5. yoga videos or podcasts

6. online classes

Sell someone else’s stuff. (If you believe in something that another gifted teacher is offering, ask them about promoting it for a commission.)

1. online course or program

2. teacher training (virtual or live)

3. workshop (virtual or live)

 

Relephant:

Why I Quit the Yoga Business. ~ Nina Mel

 

Author: Cailen Ascher

Editor: Catherine Monkman

Photo: Paul Stein/Flickr

 

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Cailen Ascher

Cailen Ascher is a marketing maven & yoga entrepreneur who wants to live in a world where everyone’s dream job is their day job and yoga pants are acceptable work attire. As an internationally-known marketing expert and entrepreneur, she’s been spotlighted on elephant journal, MindBodyGreen, Yogi Times, YogipreneurTV, My Yoga Online, LKR Social Media, and Gary Vaynerchuk’s “1 a Day Q&A”. Sign-up for Cailen’s free weekly newsletter to discover how to transform your yoga teaching “hobby” into a career and claim your FREE copy of Cailen’s Yoga Biz Essentials e-book.  You can also find Cailen on Twitter and Facebook.

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anonymous Dec 22, 2015 12:13pm

Thank you for posting this!

anonymous Mar 29, 2015 9:05pm

Thank you!!