This is What Sexy (Also) Looks Like.

Via Alex Myles
on Apr 6, 2015
get elephant's newsletter


I recently wrote an article about a campaign celebrating the differences in body shapes and sizes and now, Lane Bryant has highlighted this issue once again by causing a storm on social media with a hashtag currently going viral to encourage all women to be proud of their bodies, and reaffirming that all bodies are sexy.

The signal is coming across loud and clear that it is time for media to be shaken up so that all body shapes can be shown with pride in fashion and beyond. For too long the majority of images that are aired are those that do not represent a realistic perception of the female body and that the time has finally come for all body shapes to be shown publicly.


On Monday 6th April, plus-size leading fashion retailer, Lane Bryant launched a campaign to redefine the word sexy by introducing the Spring collection with the hashtag #I’mNoAngel. Bryant wants to send out a powerful message to women of all shapes and sizes that, “All women are sexy.”

The average American body size is size 14, and yet, most retailers do not provide a fashionable option for this size or above.

When Linda Heasley joined Lane Bryant as CEO in 2013, she planned to make changes in the fashion world, with her desire being to “change the conversation” so that eventually women of all sizes could receive the same opportunities to purchase fashionable clothes.

The concept of the campaign was brought about by creative agency Laird + Partners and it features models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault, Elly Mayday dressed in stunning beautifully designed Cacique lingerie.


Lane Bryant CEO and President Linda Heasley released a statement saying, “Our #ImNoAngel campaign is designed to empower all women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.

”For too long, the idea of sexy has been defined in one way, by one type of woman” she continues. “Our Cacique girls are saying #ImNoAngel because today we know sexy comes in many shapes and sizes. Cacique flatters and accentuates all kinds of sexy.”

The project aims to rid society of body shaming and revolutionise the perception of sexy by encouraging women across social media to feel empowered enough by the campaign to share images of themselves with the hashtag #ImNoAngel written on a mirror with lipstick.


The hashtag is currently going viral across social media sites with many women claiming they feel liberated and sexy for the first time in their lives. Here are a few of the thousands of tweets that are in support of the campaign:

Stephanie Ramirez @stephjayare

So much love for @lanebryant for their ad campaign! I was ashamed of my body size growing up. I’m still learning to love myself. ‪#ImNoAngel

Pam Rukiddingme @PamRlalala

We are more than the size of our jeans! #ImNoAngel


Sheila Zaya @MarketingDork

The Lane Bryant #ImNoAngel campaign is simply brilliant. Anything that celebrates individual beauty. I absolutely applaud this effort!


MissLaughsLot @LDYPrefers2Save

‪#ImNoAngel Love it… And I love that my husband loves me not being an Angel! Thanks LB!


Lane Bryant’s mission is to encourage women to celebrate the fact that they are different to the prototype “angel” and to challenge society’s standards for beauty, by showing bodies in shapes and sizes that differ from the usual images we have become accustomed to seeing in the world of fashion.

The campaign kicks off with a series of print ads and a TV commercial that debuts tonight (Monday evening). Publicity stunts throughout New York have been taking place all day today, which have included a performance by Salt-N-Pepa.

The campaign has also dropped the term plus-size from its marketing in what is being seen as an effort to steer away from this phrase, as there is currently a debate surrounding the term as it is viewed by some as damaging to a female’s self-esteem.

The words on Lane Bryant’s website today read, “Confident. Sexy. Connected. Show us what you love about YOU, ladies. Snap and share. Everywhere. #ImNoAngel”

I am in full support of this campaign and I hope that this attempt at revolutionising the fashion world reaches across the world and is placed on every billboard, magazine and social media site.

I believe that until images of all body shapes and sizes are repeatedly shown, society’s unrealistic holding on what’s all too often (and wrongly) viewed as an ideal body image will remain.

This issue isn’t about health. (There were various comments about health on the last body image article.) There is no determining the state of a person’s health simply by viewing a body shape or size. This campaign is to bring about an acceptance of viewing all body sizes in the public eye. For far too long we have gotten too used to only seeing images female sizes of 12 and below.

Let’s hope this is the beginning of a new era, one in which all women can be comfortable enough to express themselves and liberate themselves in whichever way they chose.


As I said in my last article, our bodies are none of anyone else’s business. A woman should be allowed to feel free to dress and to show off her body if she so chooses to do so, for herself and also to empower other women so that they too feel comfortable in their own skin.

All bodies are beautiful, each, and every one—uniquely. Incomparably. It’s time that the judgements end and acceptance begins.



Enlighten your sex life:


Relephant Reads:

Your Body Ain’t Wrong, Girlfriend. {67 Untouched Nude Photos}


Author: Alex Myles

Editor: Travis May

Images: Lane Bryant


Facebook is in talks with major corporate media about pulling their content into FB, leaving other sites to wither or pay up if we want to connect with you, our readers. Want to stay connected before the curtain drops? Sign up for our curated, quality newsletters below.


About Alex Myles

Alex Myles is a qualified yoga and Tibetan meditation teacher, Reiki Master, spiritual coach and also the author of An Empath, a newly published book that explains various aspects of existing as a highly sensitive person. The book focuses on managing emotions, energy and relationships, particularly the toxic ones that many empaths are drawn into. Her greatest loves are books, poetry, writing and philosophy. She is a curious, inquisitive, deep thinking, intensely feeling, otherworldly intuitive being who lives for signs, synchronicities and serendipities. Inspired and influenced by Carl Jung, Nikola Tesla, Anaïs Nin and Paulo Coelho, she has a deep yearning to discover many of the answers that seem to have been hidden or forgotten in today’s world. To purchase Alex’s paperback book or ebook please click here or click here to connect with her on Facebook, or click here to join Alex’s Facebook group for empaths and highly sensitive people to connect.


9 Responses to “This is What Sexy (Also) Looks Like.”

  1. Rachael says:

    I am wondering why the main cover photo for this article has all the women covering the parts of them that would shows their fat rolls? Isn't it in opposition to what this article is all about? Showing that ALL parts are sexy? Even the tummy rolls and hip pudge? Granted there are women in the back who are covered by the women in the front- but that's the first thing I noticed when looking at the photo- they're Still posed to cover their 'imperfections' (althought I don't see them as such)

  2. Inthegazeoftheother says:

    The day we can feature older women's bodies as beautiful too will be a liberating day too. Youth is idolized and marketed to disproportionately so celebrated more than the aging body, of which there is an ample supply to be also celebrated.

  3. Emma Giles says:

    Yeah I feel this shows young, classically beautiful, made-up shaved women who are plus sizes so it still sends a message that we have to follow certain rules to be sexy. It's a start but only part way there.

  4. Brenna says:

    I am all in favor of showing that all women's bodies are beautiful. I am not the opposite end of the spectrum. I see heavy women, but I am thin. It is hard to find bras in my size also. I wonder why I haven't seen people shaped like me included in love your body campaigns.

  5. Roo says:

    These pictures are retouched just the same I'm sure.

  6. Mag says:

    Sigh. More of the same – body shaming, this time just shaming thin people. No one actually wants anyone else to be happy with her body; they all just want to prove that one type is better than another.

  7. Trina says:

    Every body is beautiful. Period. We all forget that our bodies are just the vessels that hold our true beings. Let's focus on who people are instead of what they look like.

  8. Because skinny people have Victorias Secret, Hence the #ImNoAngel

  9. Not shaming Skinny women just empowering plus size, real women empower each other.