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May 4, 2016

Emma Watson: Changing the World One (Sustainable) Dress at a Time.

Facebook/computer screenshot: https://www.facebook.com/emmawatson/photos/a.360282067324023.88617.140216402663925/1255195171166037/?type=3&theater

It’s no secret that Emma Watson is one of the most inspiring and influential young woman in popular culture right now.

She is a UN Women Goodwill Ambassador who has spoken out advocating for feminism and gender equality. Watson launched the He For She movement last year, actively encouraging boys and men to show their support for gender equality and stand in solidarity with girls and women.

“Men think it’s a women’s word. But what it means is that you believe in equality, and if you stand for equality then you’re a feminist. Sorry to tell you. You’re a feminist. You’re a feminist. That’s it…I think people associate (the term “feminism”) with hate, with man-hate. And that’s really negative. And I don’t think that’s what feminism is about at all. I think it’s actually something incredibly positive.”

But Watson is not only a supporter of equal rights, she is also concerned the planet we live on and its sustainability.

A few days ago, Emma attended a red carpet gala in New York, where she opted to wear a dress made from recycled plastic bottles! The dress was an off-the-shoulder black and white number, that included a sleek pant underneath. Looking at the photos, one would never guess that the dress was made from recycled plastic!

Emma revealed later on her Facebook page that she’d collaborated with Calvin Klein and Eco Age for the creation of the dress:

“Thank you Calvin Klein & Eco Age for collaborating with me and creating the most amazing gown. I am proud to say it is truly sustainable and represents a connection between myself and all the people in the supply chain who played a role in creating it.

The body of the gown is crafted from three different fabrics, all woven from yarns made from recycled plastic bottles. Plastic is one of the biggest pollutants on the planet. Being able to repurpose this waste and incorporate it into my gown for the ‪#‎MetGala‬ proves the power that creativity, technology and fashion can have by working together.

Each and every part of this beautiful gown has been produced with sustainability in mind, even the components that you can’t see. The zippers on the gown are made from recycled materials and the inner bustier has been crafted from organic cotton. Conventional cotton is one of the highest impact crops, using more chemicals than any other crop in the world. Organic cotton on the other hand, is grown without the use of the most harmful chemicals and is therefore better for the environment and people working with cotton. The organic silk used in the lining of my gown is certified to a standard that guarantees the highest environmental and social standards throughout production. It is my intention to repurpose elements of the gown for future use. The trousers can be worn on their own, as can the bustier, the train can be used for a future red carpet look… I’m looking forward to experimenting with this. Truly beautiful things should be worn again and again and again.”

Per an interview with CNN Style: 

“Luxury to me means peace of mind,” she said. Specifically, knowing that what she is wearing has been ethically sourced and produced…For the past few years, Watson has resolved that all of her red carpet appearances incorporate sustainable fashion.

Emma Watson: “Changing the world one dress at a time.” 

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Author: Yoli Ramazzina

Photo: Screenshot

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