Elephant will vanish unless You do This. (no hype, sadly)

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After years of building a nationally-prominent Facebook following (3x bigger than, say, MSNBC—we’re at 5 million fans on 60 pages) we are now getting just 14 readers per moment on our number 1 hit from Facebook. We used to get, say, 300 to 500. Our #1 hit, by far, on Elephant, is our own paygate—meaning not a single article is gaining traction through Facebook. Facebook is over for media, journalism, quality writing—unless Facebook decides to pivot.

Speaking of pivoting, it’s time for Elephant’s long-awaited own social media gamification project, called “the Ecosystem.” Nearly there—it’ll be a close call. ~ Waylon

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About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat.” Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword’s Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by “Greatist”, Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: “the mindful life” beyond the choir & to all those who didn’t know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


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