Adam Rubenstein was a gentle giant, a wise human who helped coach Elephant and without whom we wouldn’t be in such good shape, through tough media times, as we are today. His family needs help—please give—they need far more than this goal given the state of extended medical care in the US today. If you give (whether you knew him or appreciate his service to Elephant), thank you thank you thank you. ~ ed.

From David Rogers:

“Everyday is a gift”, you said.

Everyday with you was indeed a gift my brother. Miss you already.

From Waylon, who knew Adam far less well:

I love you brother, miss your big sideways grin, will miss your bright argyle socks and wingtips and just all-around delightful sharp style, miss your huge presence, miss your gentleness and wisdom in helping me become a better CEO (hard thankless work) and a better human. Boulder misses you. Innovation is the hollow-er for your absence.

You were a light of kindness everywhere you went. I don’t know many who can say that—we are all inspired by you.

And goddamnit—it’s really not fair.

From ‘Round Midnight enforcer to brilliant entrepreneur to good friend to so many and husband—goddamnit you’ll be missed.