We are still learning how to deal with it all in these weird times, where the canoe of life has overturned and the work element in that canoe has been pushed into new and turbulent waters. Some of the routines of how we used to work, such as unintentionally passing colleagues in the corridor or overhearing someone speak about a topic in which we both have an interest, which could generate a new conversation, have vanished. As a result, venues must be re-engineered to allow for these small sparks of inspiration, intrigue, sharing, and learning. The Data4Good Festival has demonstrated that it is only one of these spaces. A gathering place for a community of people who have not just a common interest (Data), but also a common value (Good).
Attention is one of the challenges of virtual conferences, both as a host and as a participant. In my work-from-home office, I have three monitors. It’s a little excessive, you could say, and it’s prompted the buying of blue screen glasses to alleviate eye and head pain. However, I multitask a lot more in this setting than I would in a shared workplace. When I’ve attended virtual conferences, I admit to watching the event on one monitor, my emails on another, and Slack/Teams/Another document on the third. And I don’t believe my method is unique. As a result of this method of attending virtual conferences, my attention is not totally focused on the speaker.
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As a self-avowed low-attention conference attendee, I believe that three factors are essential for a high-impact, meaningful relationship between attendee and conference host:
Have a variety of possibilities so that individuals may pick and choose whatever events they want to attend.
Invite speakers who can stimulate new conversations or provide participants with truly useful information as takeaways.
Bring people into the conversation by using an event platform that allows for Q&A and discussion that is fully integrated into the live chat.
These three items, in my opinion, have been nailed by the Data4Good Festival. The gathering as a whole felt diverse, inclusive, and thought-provoking. The agenda was diverse, with a variety of themes and forms of discussions offered. It was simple to select a few of sessions to focus on, with the opportunity to listen back to any that were lower on the priority list.
The lectures that I or my team attended (split and conquer method) all seemed to have some substantial learnings to take away. While listening to a speaker or panel, I like to leave with a list of bullet points or To Dos that I have related back to my day-to-day work. Or perhaps just a fresh sense of zeal for what we are presently producing or providing. That was unmistakably true during the Data4Good Festival.
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The hosts’ tone made the conference feel very approachable. This, I believe, is a critical aspect to bring to a virtual event, particularly in the Data 4 Good sector. The audience for this event had a wide range of interests, abilities, and capacities, but levelling the playing field with a casual and approachable tone is a terrific skill to master.
In conclusion, congratulations to the Data4Good Festival organising team for capturing my attention away from my two other screens! And thank you for putting together a conference full of high-value content, authentic presenters, and a fantastic mission to go with it all. These venues are crucial for people and organisations to grow during this virtual working period. The Data Lab is overjoyed to have been able to support an endeavour that is so close to their hearts.

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