Summer Rayne, a model who’s become ‘the’ spokeswoman for responsible/ethical/green/eco-fashion, goes on to discuss her favorite companies who are ‘going beyond green.’ While I might argue ‘Obama’ or ‘bad economy’ are buzzwords of the moment, the below is an exceptionally intelligent, straight-to-point summation of where the green fashion movement is at. Excerpt:
“Eco fashion” has definitely become the buzzword of the moment.
Within the last month alone, my office has received calls from over a half-dozen trade shows and runway organizers seeking to green their events. Apparel companies and clients feverishly searching for organic clothing sources are also becoming quite common. The press seems to be foaming at the mouth for new material too, which is always a good sign; but, in the U.S. at least, we have yet to graduate beyond the “green” theme. This week I’ll be speaking to a U.K.-based women’s glossy on “ethical fashion,” a term I hear used far more frequently in Europe.
“Ethical” brings a more social-cultural perspective to the mix, one you don’t always get when talking straight up “eco” speak. The term has its roots in the fair-trade movement. Fair trade got its start 50 years ago, well before the idea of “eco fashion” was ever embraced by popular culture. It started with international aid groups working with small-scale African farmers. It wasn’t until the late 1980…
For the rest, go to Grist, with Treehugger one of the ‘big daddy’ green web sites.
hot on elephant
A letter to the Anger that refuses to Leave Me. 1,377 share Learn to Rock your Social Media & Write Mindfully with Waylon Lewis & Elephant’s Editors. 5 shares Why I Snort Raw Cacao. 9,425 shares The Best Marriage Advice from a Divorced Woman. 2,008 shares If you Love her, Don’t Destroy Her. 6,881 shares 2017 is The Year of Kali, Goddess of Endings & Beginnings. 6,260 shares The True Meaning of Friday the 13th (isn’t what we think). 5,235 shares How to Disentangle ourselves from Karmic Relationships that Drive us Crazy. 151 shares You’ve Ruined Me for Anyone Else. 1,735 share The 6 Best Spiritual Teachings of Wayne Dyer to help us Get Over Ourselves. 1,816 share