“No one ever Dreams of someday becoming a Businessman when they Grow Up.”
Founder of Patagonia, Yvon Chouinard is a Reluctant Businessman—and therefore a hero to those few “mindful merchants” who want to remain independent instead of building something up just to sell out, who want hue closely to their original values, let their business rise out of their life and be useful to the living of it, and give back to the earth that sustains us, and our business.
Video, via UCSB:
From the video description: Yvon Chouinard, legendary climber, businessman and environmentalist, is the founder and owner of one of the world’s most inspiring companies, Patagonia, Inc. Mr. Chouinard talks about his personal history, how he created Patagonia, and the philosophy he uses to run the company. He discusses how he has tried to minimize Patagonia’s impact on the environment, such as making fleece clothing from recycled soda bottles. He also talks about his One Percent for the Planet plan in which participating businesses contribute at least 1% of their net annual sales to groups on a list of researched and approved environmental organizations…
hot on elephant
Elephant Journal’s Holiday Gift Guide 636 shares A letter to the Anger that refuses to Leave Me. 631 shares Waylon’s favorite Ethical Gifts. 13 shares Learn Social Media, Writing, Editing & Journalism Ethics with elephantjournal.com. 6 shares Dear Pretty Young Woman Flirting with my Husband. 3,501 shares The Real Reason so many Long-term Relationships Fail Sexually. 1,109 share Year of the Fire Rooster 2017: What to Expect. 1,042 share Why a Year of No Dating was the Best Thing I ever did for Myself. 8,446 shares The Astrology of 2017: Letting Go & Shining your Light. 933 shares These Tweets (and Retweets) actually Happened. 1,392 share