GREEN + SEX = ECO OBJECTIFICATION.
You know “Eco-Responsibility” has made it into the Mainstream when various disreputable industries, like UK’s Page 6, start taking advantage of it, grabbing for its coattails.
IT’S GREENWASHING VS. FEMINISM.
We’ve heard of “greenwashing”—when words like “natural” or “reyclable” or “biodegradable” and images of trees and leaves are used to sell a product that is not, in fact, particularly “eco.” Now, the marketing craze for all things “green” has hit the mainstream British tabloids with these controversial images of an ivy-covered (barely) model representing a green-built music club. elephantjournal.com calls the play: fair or foul?
When an “Eco Club,” Club4Climate, employs a model (Danielle Lloyd, below) to strip to within a few strands of ivy a case of
1. “Whatever works to convert the masses!”, or
2. Bullshit: greenwashing—pretending to be green so folks will be convinced to come to your club and spend green—and if that doesn’t work, “sex/objectification sells?”
Whatever it is, it’s blogworthy in this sad, hungry, vapid, speedy world. Why? Because while only a few people wanna read about local food vs. agribusiness, say, everybody likes to click at softcore (eco) porn.
And the cosmic joke is, that may not be a bad thing: for those who click most on posts like this are generally those who didn’t know they cared about “green” to begin with. And, ala the frat boys who tune into Jon Stewart and wind up learning more than they thought they cared about politics, who knows what form wakefulness might take in this hazy, crazy new media wwwworld.
[galleria thumb_w=120 thumb_h=90 thumbnail=”bottom” navigation=’none’ ]
hot on elephant
Elephant Journal’s Holiday Gift Guide 636 shares A letter to the Anger that refuses to Leave Me. 540 shares Waylon’s favorite Ethical Gifts. 9 shares Join: Elephant’s Winter 2017 Academy. 28 shares Trevor Noah just won my Respect. 2,548 shares Year of the Fire Rooster 2017: What to Expect. 805 shares December Forecast: Letting Go of 2016 & Leaning into 2017 with Love. 6,467 shares These Tweets (and Retweets) actually Happened. 1,312 share How to Say Goodbye to that almost-great Love. 1,524 share For the Women who are Trying to Do & Be Everything to Everyone. 3,085 shares