GREEN + SEX = ECO OBJECTIFICATION.
You know “Eco-Responsibility” has made it into the Mainstream when various disreputable industries, like UK’s Page 6, start taking advantage of it, grabbing for its coattails.
IT’S GREENWASHING VS. FEMINISM.
We’ve heard of “greenwashing”—when words like “natural” or “reyclable” or “biodegradable” and images of trees and leaves are used to sell a product that is not, in fact, particularly “eco.” Now, the marketing craze for all things “green” has hit the mainstream British tabloids with these controversial images of an ivy-covered (barely) model representing a green-built music club. elephantjournal.com calls the play: fair or foul?
When an “Eco Club,” Club4Climate, employs a model (Danielle Lloyd, below) to strip to within a few strands of ivy a case of
1. “Whatever works to convert the masses!”, or
2. Bullshit: greenwashing—pretending to be green so folks will be convinced to come to your club and spend green—and if that doesn’t work, “sex/objectification sells?”
Whatever it is, it’s blogworthy in this sad, hungry, vapid, speedy world. Why? Because while only a few people wanna read about local food vs. agribusiness, say, everybody likes to click at softcore (eco) porn.
And the cosmic joke is, that may not be a bad thing: for those who click most on posts like this are generally those who didn’t know they cared about “green” to begin with. And, ala the frat boys who tune into Jon Stewart and wind up learning more than they thought they cared about politics, who knows what form wakefulness might take in this hazy, crazy new media wwwworld.
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hot on elephant
July’s Full Moon in Capricorn: The Heart wants what it Wants. The 4 Stages of a Good Divorce. How to Love a Woman who Scares You. Our Soulmates are Rarely Who We Expect. I Still Think of You. Men, Let’s Stop Fooling Ourselves: Size Matters. To the One Who Tried to Break Me. An Open Letter to the Fixers. How your Stored Memories in the Amygdala can lead to PTSD. How My Sister’s Death Transformed my Self-Perception.