It’s hard to go wrong with Cyndi Lee, Melanie Smith, Tara & Tim Dale, Duncan Wong, Elsie Escobar, Shiva Rea, Sharon Gannon & David Life, The Gubers, O2 Aspen, Andre Hartwich, Dharma Mittra, Baron Baptiste, Seane Corn, Kino MacGregor, Desiree Rumbaugh.
But what makes Jade’s ads brilliant aren’t just its impeccable taste in choosing yoga teachers. It’s the simplicity of the ad. The ad is about yoga, not a yoga product. The ad isn’t yelling for your attention; it magnetizes it with open space evocative of its subject.
Keys to Effective Advertising:
Less is more. Evoke spirit, win loyalty. Product as afterthought, as just an aspect of your customer’s lifestyle—in this case active, spiritual, green-minded, beautiful from the inside-out, fun.
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Other green walk-the-talk aspects to Jade Yoga’s mats:
Jade is constructed of natural rubber, a renewable resource tapped from rubber trees – containing no PVC or ozone depleting substances. Perfect for the yogi concerned about the earth and is made in the USA in compliance with all U.S. environmental and labor laws and through its partnership with Trees for the Future, JadeYoga plants a tree for every mat sold.
hot on elephant
The story behind the Elephant-headed God. 421 shares Visual Yoga Blog: Refresh your Eyes the Yoga Way. 171 shares Boomers vs. Millennials: Will We stay the Course or Change It? 400 shares Instead of Sabotaging another Relationship, here’s how to Run into your Fear. 1,014 share Join: Elephant’s Winter 2017 Academy. 12 shares September’s Black Moon: The Rare, Powerful, Feminine Goddess Lilith. 27,704 shares Will & Grace are Back after 10 years & it’s the Funniest 10 minutes of Election Commentary Ever. 14,890 shares The Benching Mind-F*ck: Worse than Ghosting. 1,873 share October Energy Forecast: Prepare for Limitless, Unconditional Love. 7,237 shares The Fourth Kind of Love. 2,440 shares