Member Number One & Two: 1% for the Planet. Video.

Via on Aug 22, 2009

1% for the planet

Ironically, I can’t yet afford to join ’til elephantjournal.com gains a few more advertising supporters. But I hope to do so soon, and thinks it makes great financial sense for those who aren’t fighting to keep their house.

A [3min.] portion of our profile on 1% For the Planet, an alliance of businesses that donate at least 1% of their annual revenues to environmental organizations worldwide. Founded by Yvon Chouinard and Craig Matthews, 1% has grown to over 1000 members since it’s launch in 2002 and has donated nearly $42 million to approved environmental non-profits. Music by Neil Halstead & Jack Johnson courtesy of Brushfire Records onepercentfortheplanet.org

About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive. Questions? info elephantjournal com

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One Response to “Member Number One & Two: 1% for the Planet. Video.”

  1. [...] tried to pull this 1% for the Planet ad after learning that SIGG had directly misled them (and the American public), though Patagonia [...]

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