Infinitea Kombucha sells to Hain Celestial.

Via on Nov 22, 2009

And another one bites the dust (and another great little indie eco company sells out to The Man).

infinitea kombucha celestial hain

This is not new news, but it took us a month to report this because, well, it’s disappointing. Nicole, founder of Infinitea, has been a friend and advertiser, someone we looked forward to seeing week in and week out at the Boulder County Farmer’s Market, which can here be credited with another success story. And we know she was busy with family, and was probably burned out. But is the only solution to sell out to huge corporations (though Hain Celestial is probably one of the best biggies, as opposed to, say, Dean).

In any case, the question remains:

Are we in this to change the (business) world for the better (greener), or to make green? Can’t we do both, without selling out to The Man?

The Hain Celestial Group, Inc. (Nasdaq: HAIN), a leading natural and organic products company, today announced the acquisition of Infinitea Kombucha in Boulder, CO. Infinitea Kombucha is a producer of organic kombucha, a fermented probiotic tea, that is sold through natural food retailers.

The Infinitea Kombucha product line will no longer be manufactured. Celestial Seasonings® is expected to launch Celestial Seasonings® kombucha in Spring of 2010. Nicole Gervace, owner of Infinitea Kombucha, has joined the Company as Product Manager to manage the Celestial Seasonings kombucha product line.

Celestial Seasonings is a leader in the specialty tea category and has recently celebrated its 40th Anniversary. “We are excited about the opportunity to add kombucha to our Celestial Seasonings brand. Kombucha is a rapidly growing category and a natural brand extension into ready to drink tea,” said Peter Burns, General Manager of Celestial Seasonings. “In addition, we are pleased that Nicole has become part of our team bringing her depth of knowledge and expertise in the kombucha category,” continued Peter Burns.

Terms of the acquisition, which closed earlier this month, were not disclosed.

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One Response to “Infinitea Kombucha sells to Hain Celestial.”

  1. Yoga Network says:

    Social Enterprise works in europe – so why not in the US ? does your government support it ? it seems you could do with something like this: Community Interest Companies (CICS) are limited companies, with special additional features, created for the use of people who want to conduct a business or other activity for community benefit, and not purely for private advantage. This is achieved by a "community interest test" and "asset lock", which ensure that the CIC is established for community purposes and the assets and profits are dedicated to these purposes. Registration of a company as a CIC has to be approved by the Regulator who also has a continuing monitoring and enforcement role http://www.cicregulator.gov.uk/

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