Lululemon has great values. Why don’t they feature “green” more?

Via on Mar 29, 2010

lululemon green "yoga poseur"

Lululemon posts record profits—again. Time to spend maybe 5% more on expanding their eco-responsibility in manufacturing, shipping, stores and apparel?

If Lululemon did more in the way of organic, PET…even just a little more than a little…if they got half as eco-responsible as, say, prAna, Blue Canoe or Patagonia, they would become my fave company in the world. Why? ‘Cause they’re huge, and have their branding and good vibes down, they’re happy and fun and comfortable and stylish and impressively successful, even in a downturn.

As Yoga Poseur amusingly put it (I don’t have the cajones to talk like this, when it comes to yoga):

Lululemon Athletica posted more than double fourth quarter earnings compared to last year’s results. Clearly, the knowledge that Lulus will always wick away the moisture, lift your ass and never give you a camel toe has convinced countless yogis that buying 100 dollar yoga pants is essential…click over to YP for the rest.

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4 Responses to “Lululemon has great values. Why don’t they feature “green” more?”

  1. Lululemon just tweeted back instantly (they're strong on twitter) and said "We're doing what we can: http://www.lululemon.com/community/legacies/creat… "

    Check the link!

  2. Matt says:

    http://thetyee.ca/News/2005/02/17/LuluCritics/

    It takes a very brave man to walk into a conference promoting sustainable local economies and give a speech on the merits of child labour and outsourcing to Asia. But that's just what Lululemon founder and CEO Chip Wilson did last month at the Business Alliance of Local Living Economies conference in Vancouver….According to those who attended BALLE BC conference, Wilson told the delegates third world children should be allowed to work in factories because it provides them with much-needed wages. They also say he argued that even in Canada there is a place for 12- and 13-year-old street youths to find work in local factories as an alternative to collecting handouts.

    We know what their founder was thinking

  3. via http://www.facebook.com/elephantjournal

    Melissa Rogers
    i have that picture hanging up at my place. =)
    5 hours ago · · Report
    Malia S
    they do have a rockin' green line though!

    Jill B
    EXCELLENT QUESTION!!! It's as simple as adding the word "RECYCLE" to their manifesto!

    elephantjournal.com
    Malia, tell me more! Seems somewhat limited. With their volume, they could transform apparel in green direction if they decided was a priority of their customers.

    Swati
    "green washing" is the norm for most companies. lulu is no diff. does the little "green line" offset the massive nylon/plastic line that has made them famous? what about all the plastic/boxes/shipping that anyone who has worked for lulu has experienced. bottomline: we can all do better. lulu is no diff.

    Amy K
    check the "made in" label please……

    Interesting…

    Amy I
    I have long wanted to wear Lulu, and have purchased the seaweed fabric tops to be of support over the years, and they have held up well. After traveling in South America for a month, my organic cotton yoga duds got trashed. I broke down, I must admit, and after almost a decade of exclusively wearing green, I bought some non-green Lulu when I got … See Morehome, simply because I knew it would last, and hold up in the more rough and tough place I travel (think harsh detergents, humidity, mud, etc…). I justified it because I knew I would not need to replace these new items for a long time, vs. having to update my yoga duds so regularly, which also is not that eco. Bottom line, if Lulu would green-ify the whole store, I would basically worship them and shop there every chance I got.

    Jeanie M
    I totally agree Amysita!

    Janel
    Thanks for your thoughts on Lulu, it is greatly appreciated!

    Bj
    Well, have to admit.. My heart rests in Prana… I am wearing shorts and tops from four years ago..and after 2 1/2 years of S. American traveling and washing, my Lulu pants (3ys+) still are totally fine… (they are the only pants that fit my boooty and waist at the same time!) Never know who, what, or how I can get laundry….. for now, Lulus+Prana wins..

    elephantjournal.com
    Amy, I think their seaweed wear was exposed as not being green, or made of seaweed. You can google it up. That said, long-lasting and quality is green, so I hear you! I would worship them too, seems like they're making enough money to raise the bar, lead the way, and gain more loyalty and love, do the right thing and continue to make money hand over first doing so?

  4. [...] yoga apparel company that offers well-fitting, stylish, and ethically-sourced clothes. Fair labor. Organic/eco. Let’s walk our talk on the mat, shall we? Waylon Lewis, founder of [...]

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