“We found that the best solution was no box at all.”
Of course, Yvon Chouinard over at Patagonia didn’t need a fancy video and designer to come up with an even greener solution for his underwear…10 years ago. It’s called a rubber band, and it actually increased sales.
With thanks to the stylee folks over at Denver Egotist for the heads up on this one:
The Youtube video already has some interesting comments:
hot on elephant
The 4 Stages of a Good Divorce. A Letter to my Children: You do not come from a Broken Home. These People are Rare Gems—Keep Them, Fight for Them, don’t Give Up on Them. Mom, can I Call her Mom, Too? Jon Stewart makes first appearance since retiring—”it’s not your country.” Waylon shares 10 transformingly beautiful Quotes about Love. 40 Things I’ve Learned in 40 Years. Why your Yoga Goals are (Probably) Irrelevant, if not Downright Dangerous. Dear Woman in the White Car at Margaritas Mexican Grill in West Memphis, Arkansas on July 15th, 2012. How I Raise My Dying Son.