Is Good Design Inherently Eco-Responsible? Puma makes the “greenest shoe box in the world.”

Via on Apr 14, 2010

good design green shoe box shoebox puma fuse project

“We found that the best solution was no box at all.”

Of course, Yvon Chouinard over at Patagonia didn’t need a fancy video and designer to come up with an even greener solution for his underwear…10 years ago. It’s called a rubber band, and it actually increased sales.

With thanks to the stylee folks over at Denver Egotist for the heads up on this one:

The Youtube video already has some interesting comments:

puma green shoe box

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4 Responses to “Is Good Design Inherently Eco-Responsible? Puma makes the “greenest shoe box in the world.””

  1. Andrew Armiger says:

    Now for Puma to get more sustainable materials into more of their shoes.

  2. Dave Quilty on twitter: "Still has cardboard, but adds plastic now too. Not a fan."

  3. David says:

    So eliminating a tiny bit of cardboard, and then putting the entire thing in a plastic bag, is the "greenest" shoe box? Doesn't seem like progress to me at all.

  4. Locksmith says:

    Hi, just stumbled on your page from reddit. It’s not an article I would typically read, but I loved your perspective on it. Thanks for making a blog post worth reading!

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