A student project spoofs the consumerism behind the lululemon manifesto, seen on posters and totes everywhere.
Lululemon, lowercase, is the uber successful yoga apparel brand so famous at making your tush look good it’s called the “lululumon butt”) is so good at rocking from a spiritual, women-first pov. Here’s the actual Lululemon manifesto:
Two comments from the student site:
It’s difficult to hear when something we love is bad.
There are many companies that make organic, fair trade or local yoga gear for the same price or less than lululemon.
you can’t argue that lululemon has no choice. if companies don’t have a choice, why would ethical options exist?
~ on the other hand ~
seriously guys? There is nothing wrong with lulu lemon… don’t hate the player, hate the game.
But I don’t hold their success against them. They’ve rocked the rapidly growing yoga market, have sweet staff and great messaging and messaging and messaging and style. I do wish they’d walk their inspiring talk more with more Made in USA and Canada and organic and fair-trade apparel.
hot on elephant
July’s Full Moon in Capricorn: The Heart wants what it Wants. The 4 Stages of a Good Divorce. How to Love a Woman who Scares You. Our Soulmates are Rarely Who We Expect. I Still Think of You. Men, Let’s Stop Fooling Ourselves: Size Matters. To the One Who Tried to Break Me. An Open Letter to the Fixers. How your Stored Memories in the Amygdala can lead to PTSD. How My Sister’s Death Transformed my Self-Perception.