Green can’t be cliche or a lifestyle option to work, for lack of better words. It has to be practical, cheap and easy. That’s the key.
So, today is the LOHAS wrapup. I attended a bunch of sessions. There was one called “Surfing…” that talked about taking trailing advertizing dollars and using them to ramp up community efforts like making parks. So much money from the major corps, and with the right management, it can be leveraged off the tube and out to your community. Another was called “Following Lance” and the high point was that you don’t have to sell “green, but that you could push green by talking practicality. Dollar savings, ease of use, etc. These are points that the masses respond to. Green can’t be cliche or a lifestyle option to work, for lack of better words. It has to be practical, cheap and easy. That’s the key.
Another talk spoke about electric vehicles and the future. Imaging car parks where your car feeds off of and into the grid! That’s the future.
I heard a new catchphrase: “greenwashing” which, as you can probably guess is what a company might do that presents itself as green but really isn’t.
All in all, LOHAS is attended by and gives a chance for speakers and companies to present their ideas about how to make our already rich lives richer by introducing thought, sustainability and health into the equation. It’s all good.
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