Meanwhile, in Maxim: “How to Cure a Feminist in 4 Easy Steps.”

Via on Mar 30, 2012

For more like this: Sexist Maxim Photo Spread? Hack it.

Feminism has never been so Cute: Girls’ Prep in NYC.

Image via Professor Yesi King:

“So according to Maxim in order to “cure” a feminist and turn her into a “real girl”, you have to feminize and pornographize her…Yes this image was really in Maxim magazine and no thanks Maxim, I’ll pass.”

Bonus: comment from a friend, Tessa:

“I am laughing really loudly at this. Firstly, every version of this girl is beautiful. And secondly, if one were to dig just an inch deep into the origins of what is considered ‘girly’ as of this moment, he would see cunning marketers of previously unneeded products all the way. A screaming example: shaving one’s legs etc was not introduced as a norm till about may be a century ago or so, and for thousands of years before that femme fatales did just fine a la naturale. So it’s all a matter of taste and culture, ladies and gentlemen. And yes I did research, it is my pet peeve!”

…and from another comment by Tessa:

“The hungry zombie look in the eyes of a girl on the right is a disservice to both men and women. Because in real life attractive, intelligent, healthy women don’t have the hots for the type of men who would look to Maxim for instruction on how to be a man.”

After looking into this (it’s hot on Facebook, where Professor King’s share has 2300 comments), it’s a 10 year old article. And, apparently, a timeless issue:

My take: I’d rather go out with a bicycling, vegan, anti-war feminist (save the corporation-fueling, death-hurrying cigs, though) than a conventional, sitcom-watching woman.

Good thing then that those aren’t the only two choices, and that we all have contradictions, and that life and particularly love can’t, and shouldn’t, be reduced to action figure attributes.

About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | facebook.com/elephantjournal | twitter.com/elephantjournal | facebook.com/waylonhlewis | twitter.com/waylonlewis | Google+ For more: publisherelephantjournalcom

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35 Responses to “Meanwhile, in Maxim: “How to Cure a Feminist in 4 Easy Steps.””

  1. Amen! I didn't even realize it was THAT timeless.

    • elephantjournal says:

      "Turn an unshaven, militant, protesting vegan into an ACTUAL GIRL!"

    • pat says:

      Have we stopped to consider the fact that elevating and legitimizing an image like this is actually counterproductive? To me, the more appropriate response is more along the lines of, "Fuck you, you misogynistic tool"

  2. Kelly says:

    Hahaha! This is hilarious!!! In Maxim's world, women are so vapid and gullible that all a feminist is waiting for is a Maxim man to "show her the way". This is an age-old stupidity.

    That what feminists are upset about is their father, not real injustice. That women who don't dress themselves for men's pleasure and arousal hate men, and women who do dress that way are truly feminine. That not shaving is equivalent to feminism.

    I'm guessing Indigo Bacal would give these guys a real feminine run for their money…. Thanks for the belly laugh Way…..

    • ANON says:

      I think it's funny that people equate non-shaving to some anti-man stance. One of my most memorable relationships was with a man who was turned on by the fact that I didn't shave and it was nice to have the lack of pressure to be shaven. He always encouraged me not to. It made me enjoy it and so far I have been unshaven even though we aren't dating anymore bc I realize it is actually sexual and enticing to some men. It's my experiment. Seeing the reaction I get. Maybe I am not the norm, but it is true there are all takes on sexualities and what seems like bra-burning can actually be an invitation. Shame on Maxim for their stupidity.

  3. yogasamurai says:

    Feminists are far more upset about their mothers, methinks.

    Anywho, didn't Maxim miss the 5th and final frame – a naked yogini on all fours – with balloons – in Downward facing Doggie?

    And the balloon says: "I feel the power."

    I mean, as long as we're riffing just for fun….:o))))).

  4. Suri_k says:

    Hmmm..Hairy women….definitely not nice.

  5. John says:

    So what exactly are the 4 easy steps?

  6. [...] I’m sure we’ll see those bitchy woman and their angry pussies heading back to the kitchen anytim… Thank God women television writers are a vast minority, it shouldn’t take long to squeeze them out. [...]

  7. Shorty says:

    Am I the only person in on the Joke?
    Maxim is a spoof of American masculinity folks. Just like The Man Show. Its funny cuz its so blatant yet people still believe their writers are serious.
    Robocop was also a joke on the American people, about their obsession with violent law enforcement. He was making fun of us. AND NOBODY GOT IT! They thought it was just an awesome action movie, which only further drives home his point.
    Same situation here. The fact folks are getting upset at such callous behavior and bad mouthing them about their sexism makes even more amusing than just the article itself.

    • GypsyWoman50 says:

      Shorty, as in take the short way to what is really meant vs. a verbose missing-the-joke tirade. I guess if people want to use this as a springboard to talk about their pet peeves, then OK. However, catching the joke is pretty OK, too.

    • jan says:

      Unfortunately most of Maxim's dimwitted readers, as it was with the fans of the Man Show, aren't in on the joke. They actually think the spoof of manly-male-machismo is a celebration of manhood.

  8. Havenice says:

    I think they hit the spot. You actually can be both. You can respect yourself to the point no one will touch you without your consent, ever, and you still can be sexy as hell. And men, all they want, all they think about is…sex, as a thing. If women ever knew the fascination and seduction power she has got, she could have anything, anyone…on her feet.

    • seafarer says:

      "You can respect yourself to the point no one will touch you without your consent, ever…"

      NOOOOOOOOO. WRONG. What I assume you mean by "respecting yourself" is an arbitrary set of behaviors that DOES NOT magically ward off unwanted contact!

  9. phathed says:

    Women shouldn't be pressured to shave, wear lacy underwear or spend hours doing her hair AND the photo on the far right is seriously hot.

  10. Brian says:

    This is really awful.

  11. Olivia says:

    can we talk about how much the attractiveness of this woman is being discussed or the attractiveness of women in general and how that somehow equates to their worth or the relevance of their opinion?
    "Because in real life attractive, intelligent, healthy women don’t have the hots for the type of men who would look to Maxim for instruction on how to be a man."

  12. Daniel says:

    I dont wonder most men want women to be dumb: Just bringing them down to their level. Good for me I am not like most men, so i get the smart ones ;-)

    • M. Hartman says:

      Nice to learn, Daniel. There's nothing sexy about not being an activist on any matter when there's so many serious concerns in the world. Many men do not know what to do with an intelligent woman. In order for a man to feel like he's on top in a relationship, it's sad a female has to "dumb herself down" so much in order to be with one. So distasteful that a woman has hair follicles on her body when only man armpit hair is attractive.

  13. bimbambomb says:

    People taking this article seriously? What next, taking the bible literally? Oh wait…

  14. cfr27 says:

    Is Maxim trying to be satirical or is this real? Because if it's a satire it's dead on. If it's real then they have made themselves look plain stupid.

  15. Troy says:

    As a man, I find the two on the left absolutely repulsive (as would most men).

    There is nothing attractive about militant feminists.

    Support femininity, not feminism.

    • MaryAnn Sutton says:

      And THIS is why feminism NEEDS to continue to exist. Thank you for reaffirming my feminist values:)

      • Casey says:

        Troy, to me it seems like your definition of 'femininity' is basically just a self-serving desire to have pretty little women pander to you, plump up your ego and lounge sexily around your house like decorative works of art.
        It's really quite clever how men like you (no doubt feeling threatened by the prospect of intelligent, assertive women who don't focus solely upon looking attractive and 'needing a man) have managed to make the concept of 'feminism' seem dirty, shameful and unappealing. In fact, you've done so well that I even hear women using phrases like 'oh god no im not some sort of *feminist*' as if to be a feminist is to be some sort of social leper.
        Imagine if we apply the same tactics to racism and suggest that it's wrong for black people to demand equal rights: 'oh god you're not another one of those freedom fighters are you?' 'I like my african americans nice and downtrodden!', would be pretty taboo in this day and age. Yet somehow people don't equate the concept of feminism with women simply wanting equal rights, equal pay equal education and freedom from belittlement and objectification. It seems that for a lot of people, the view that men are the dominant sex is still so deeply ingrained that women who dare challenge the sexual hierarchy are characterised as man hating, 'repulsive' and militant, as opposed to normal people who are simply suggesting that PERHAPS we too could have the same rights and freedoms as men.

    • Faun says:

      As a woman, I find men, like you, who apparently think all women exist for is to be attractive, absolutely repulsive.

      There's nothing attractive about misogyny.

      Support feminism, both the "feminine" and the "unfeminine".

  16. kavinsky909 says:

    A bicycling vegan feminist? want!

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