As elephant’s last issue comes out (we’re putting 100% into our web site [please subscribe to our weekly enewsletter if you want to support!], and will continue our talk show/ecofashion parties), I look with wistful gaze at the few independent magazines in the US not funded by trustafarians or multi-kajillionaires—is it possible, in this day and age, to start a magazine, build it up, and see it reach national relevance if you don’t have deep pockets or backseat investors? I tried my darnedest for six llooonnllnoonlnlong years—we got national distribution but have, say, two years more to go before being GOOD, Yoga Journal or DWELL-sized
Given our readers’ support, little elephant would likely have succeeded if I hadn’t hit a wall, burn-out-wise, and made two errors of judgement in the last six months—you can’t afford to make two mistakes in a row when you’re independent and broke. You got no insulation from reality.
But, then, I consider the millions (literally?) of blogs sprouting up, and I think this is a good, new age for the battered but noble Fourth Estate. It’s never been cheaper, easier, to get the word out from the grassroots to the mainstream.
But then I think of the great newspapers, and their investigative reporting, and I think of all the papers closing their foreign bureaus—how many blogs sent reporters to Alaska to look into Palin’s past when we find ourselves with a trouble, unknown candidate thrust upon the national scene with only seven weeks to go? It’s the elbow grease that may go missing…new blogs are echo chambers, no matter how witty or intelligent or well-written. Original reporting is endangered (see Bill Moyers’ recent special on this subject on PBS).
I leave you with a few personally-heartening videos with Ben Goldhirsch, founder of GOOD magazine, one of my favorite magazines on the shelves today:
hot on elephant
How being an Empath can lead to Adrenal Fatigue, Insomnia & Exhaustion. 8,867 shares It’s not Sex Older Men want from Younger Women. 337 shares A Meditation for Manifesting our Dreams on this Powerful New Moon. 0 shares She is a Wild Card, the Omega Female. 0 shares I want you at 3 a.m. 132 shares I Know what Fake Love looks Like. 511 shares New Ruling Allows Mother Wolves & Pups to be Killed on National Wildlife Refuges. 880 shares Intuitive Reading for the New Moon: Trust in the Magic of New Beginnings. 0 shares She was Meant for More than Normal. 403 shares We Don’t know what Love is until we Learn what it’s Not. 0 shares