Videos: Ben Goldhirsch, multi-gajillionaire trustafarian, decides to do Good with his money.

Via Waylon Lewis
on Sep 15, 2008
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As elephant’s last issue comes out (we’re putting 100% into our web site [please subscribe to our weekly enewsletter if you want to support!], and will continue our talk show/ecofashion parties), I look with wistful gaze at the few independent magazines in the US not funded by trustafarians or multi-kajillionaires—is it possible, in this day and age, to start a magazine, build it up, and see it reach national relevance if you don’t have deep pockets or backseat investors? I tried my darnedest for six llooonnllnoonlnlong years—we got national distribution but have, say, two years more to go before being GOOD, Yoga Journal or DWELL-sized

Given our readers’ support, little elephant would likely have succeeded if I hadn’t hit a wall, burn-out-wise, and made two errors of judgement in the last six months—you can’t afford to make two mistakes in a row when you’re independent and broke. You got no insulation from reality.

But, then, I consider the millions (literally?) of blogs sprouting up, and I think this is a good, new age for the battered but noble Fourth Estate. It’s never been cheaper, easier, to get the word out from the grassroots to the mainstream.

But then I think of the great newspapers, and their investigative reporting, and I think of all the papers closing their foreign bureaus—how many blogs sent reporters to Alaska to look into Palin’s past when we find ourselves with a trouble, unknown candidate thrust upon the national scene with only seven weeks to go? It’s the elbow grease that may go missing…new blogs are echo chambers, no matter how witty or intelligent or well-written. Original reporting is endangered (see Bill Moyers’ recent special on this subject on PBS). 

I leave you with a few personally-heartening videos with Ben Goldhirsch, founder of GOOD magazine, one of my favorite magazines on the shelves today:


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat.” Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword’s Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by “Greatist”, Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: “the mindful life” beyond the choir & to all those who didn’t know they gave a care. | His first book, Things I would like to do with You, is now available.


10 Responses to “Videos: Ben Goldhirsch, multi-gajillionaire trustafarian, decides to do Good with his money.”

  1. John says:

    For what it’s worth I think you should be as proud of yourself as a Buddhist can be! You accomplished a lot with Elephant and put out some great stuff. As Cornelius said to me when the Boulder co-op shut down, when one door closes, others will open! Paz.

  2. Ian Yolles says:


    Little elephant did succeed! You should be proud. And now your morphing, which I know a bit about.
    In the end there is a new beginning.

  3. Sabrina Goldrick says:

    Well, you know we all love you all.

    I have just about every copy of Elephant and I happened to run into my collection the other day while moving and am going through them again.
    I saw the first main issue with the yoga gal, 6 yrs ago, while eating a tempeh burger at Avagadro’s Number in Fort Collins while I was still in school. From then on, I was always looking forward to the next issue. Four years later, at Shambhala Mountain Center, I ran into one of the first issues that you co-created with a friend- the issue with the yoga folks at the Stupa.
    Each magazine is a true gem, jam packed with beauty, depth, and richness of sharing from people’s hearts about what matters most to them, what brings them joy, and what they’ve found so far on this journey- a community of sharing- and I think that’s why I loved it so. Elephant will remain my favorite magazine- and now movement.

    Get some rest, do some traveling, and look ahead to the next creative project.

    Sabrina Goldrick

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    Hate to hear that the mag will be no more, but the site is one of the best on the web. Let’s see this issue go out with a bang!

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