Green Gifts Alert: Support Green Guru [Ecologic] at Ellie’s Eco Home Store [Eco Products] in Boulder.

Via Waylon Lewis
on Jan 9, 2009
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Above, the lovely Shannon of Green Guru with one of their repurposed dog leashes (I got one, it’s my favorite).


I attended the Grand Opening VIP party at Ellie’s a little while ago—saw much of Boulder, Colorado’s who’s who of the natural products and eco entrepreneur world—including my buddy Davidson Lewis (my father’s name happens to be David Lewis, I’m his son of course, so I call Davidson ‘dad’).

Davidson’s the principal force behind Green Guru and Ecologic, one of the US of A’s leading young eco gear companies. They gather old wet suits, old climbing rope, whatever…reclaim, stitch n’sew, and out come creative, hip, functional and green-as-green-can-be products. 

Thing is, they don’t play ball with the big boys, yet, so they don’t have first-tier distribution. Which means grassroots support is all they got—which means you. If you live in Boulder, be sure to check out Ellie’s and buy something (small, large, cheap, pricey, don’t matter) of Green Guru’s. If they do sufficiently well, sales-wise, Ellie’s will take ’em on more permanently.

While running down to buy an eco dog leash (below) may not be as fun or important as grassroots organizing to fight Prop 8 or the like, supporting great indie green companies with your hard-won dollars at a green home store like Ellie’s is the definition of the active, conscious consumer that has done what no government has had the guts to do over the last 20 years—create a market for ‘green,’ for ‘eco,’ for wind, solar and organics.

Via our pals at Green Guru: “Ellie’s Eco Home Products is a full service environmentally friendly product stor…Green Guru is there as a featured vendor displaying a colorful mix of billboard bags, bike inner tube products and climbing rope dog collars and leashes. Come on over to the Village Shopping Center at Arapahoe and Canyon on the SE side of McGuckin Harware in Boulder, Colorado.” Support ’em, I love their dog leashes and tote bags, particularly.

Above: Steve Savage, Eco Products founder, cuts the ribbon at the recent grand opening.

Adapted from a recent press release:

Creating a convenient one-stop shop for eco-friendly home, office and building products, Ellie’s Eco Home Store is a 9,700-square-foot store, located in Boulder at 2525 Arapahoe Avenue, next to Sunflower Market. 

Ellie’s is the first green department store supported by an industry pioneer — 18-year-old Eco-Products, the nation’s largest manufacturer of compostable food service items. In 1996 Eco-Products expanded to include a building division offering green office and household products. That department, located in the same building as the Eco-Products offices and warehouse on3640 Walnut Street in Boulder, rebranded to ellie’s in December 2007. November’s opening marks the store’s official expansion into its own location. 

According to the Natural Foods Merchandiser’s 2007 Market Overview, natural and green house-ware product sales increased 32.4 percent last year, from the prior year reaching $365 million, and the sales of natural household cleaners and supplies increased 18.8 percent to $73 million from 2006 – 2007.

The green building products market is projected to be worth $30 billion to $40 billion annually by 2010, according to the Green Building Alliance.

“Ellie’s will provide the security that our community is looking for regarding safe products for their home and families,” said Steve Savage, founder and president of Eco-Products. “We are ready to educate our shoppers on better options for their homes and to take suggestions about products that they trust,” he added. 

Ellie’s numerous departments include children and baby, green building, energy efficiency and cleaning supplies. Shoppers will be able to reduce their environmental “footprint” and avoid products that may pose health risks from chemical exposure.  

Below, Steve’s daughter—Ellie herself (with her mom)—is featured in one of the many evocative store displays.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


16 Responses to “Green Gifts Alert: Support Green Guru [Ecologic] at Ellie’s Eco Home Store [Eco Products] in Boulder.”

  1. And as you’re browsing the fabulously eco Ellie’s and supporting Green Guru, check out English Retreads Nov. 17th-23rd as well!

  2. Todd Mayville says:

    I stopped by Ellie’s today and was pretty excited with the store overall. I talked with two people (the owners?) who were really receptive to my suggestions (they didn’t have any dishwashing detergent for dishwashers, but told me they would start stocking it); the staff in general were fantastic and friendly and seemed really knowledgeable. They have my continued business for sure.

  3. admin says:

    Waylon Hussein Lewis Today at 11:31am
    I did indeed! It’s huge that there’s finally a place to get eco home products in Boulder, other than online. Some lady came up to me in the party and said she wanted higher thread count, coincidentally–I mentioned to Steve Savage that the more selection and options, the merrier, so hopefully they’ll order more and more, they have room to raise the shelves, it’s a great store and hopefully will only get greater with more selection.

  4. admin says:

    Marci Zaroff Today at 11:00am
    Did you see the Under the Canopy products there? Would love your feedback!

  5. Carly says:

    Thank you for your feedback. We are hear for the community. Our mission is to continually improve the store and over a wide selection of products. We welcome feedback and will do our best to stay up on the latest sustainable trends and services. Thanks! Carly

  6. Carly says:

    Your display looks great by the way!!!

  7. […] Our crazy economy may set them off to a slow start, but where there’s a will, there’s a way. For more extensive details and pictures, see Waylon’s elephant journal article. […]

  8. admin says:


    Good to see you briefly last night! Pretty large group of folks!! I hope it succeeds!

    Here is an interesting blog focussed on sustainable investing and also his perspective on making a buck with Obama’s energy plans. Anything that gets folks motivated to support these ideas, as long as they are smart ideas, can help Obama make it happen!!!

    Main page:
    Ways to make a buck:



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