“Studies Show Vegetarians Have Better Sex.” {PETA, of course}

Via Waylon Lewis
on Jan 29, 2009
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Peta’s Super Bowl sexy-time ad is rejected by NBC.

Update: Whoopi makes whoopie with vegetables on The View.

Peta—People For the Ethical Treatment of Animals—has a long, loud, proud, unashamed (indeed, shameless) history of exploiting sexuality in the name of protecting animals (I’d rather go Naked that Wear Fur, thousands of naked models and interns enthusiastically posing as Activist Barbies and Kens).

While we don’t always love all their means, there’s no denying their ends—they get results, and attention, in a media-saturated, animal-rights-ignoring mainstream culture.

This ad for the Super Bowl, is as brilliant and fun as it is…banned, by NBC’s white-haired men division.

Via Ecorazzi:

Unfortunately, it will not be airing during the Superbowl (though we suspect they knew it wouldn’t pass ahead of time…) and was rejected by NBC because “depicts a level of sexuality exceeding our standards.”

So we can watch people getting murdered on network television but not models in lingerie getting it on with asaparagus, pumpkins, and cauliflower? Whatever.

And here’s the full video. Offensive? Not. Even. Close. I was more unnerved by current 30-second horror movie previews—and think ecorazzi has a great, if unoriginal point: what kind of society do we have where factory farms and murder and mayhem on TV are cool, but Victoria’s Secret gone Ethical is too hot for family hour? So, obviously, if you are passionate about animal rights—the best thing we can do is get this video more airplay than it might have otherwise. Considering the Super Bowl audience is 60 million around the world, that ain’t gonna happen…but I’ll do my part, and forward this to all my football loving fat man friends.


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About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat.” Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword’s Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by “Greatist”, Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: “the mindful life” beyond the choir & to all those who didn’t know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


21 Responses to ““Studies Show Vegetarians Have Better Sex.” {PETA, of course}”

  1. Caroline says:

    that is no more sexual than a victoria’s secret ad and those are shown all the time. that’s just annoying.

  2. Shamma Lamma Ding Dong says:

    The banishment is probably due to the insinuated masturbation with the phallic-looking asparagus. Don’t get me wrong, I love it. Just sayin…

  3. sj* says:

    this is ridiculous. (pun intended.)

  4. […] Read the original: “Studies Show Vegetarians Have Better Sex.” Peta’s Super Bowl sexy … […]

  5. Heather says:

    Peta’s barking up the wrong tree. If you’re going for the hip, city-dwelling, already eco-conscious crowd, then sex may sell vegetarianism. But most of those people are already well informed, if not converted. If PETA wants to reach the hundreds of thousands of suburbanites chowing down on Tyson chicken nuggets and beef steaks all over the country–sex won’t cut it. They’ve got to convince people that vegetarianism is common sense.

  6. Heather: hmmmm. I actually think the ‘studies show Vegs have better sex’ is a smart, savvy angle for getting the attention of your average football fan—men and women, both, esp those who’ve been married for awhile and may be getting a bit bored in the bedroom?

  7. Anna says:

    1st Heather- It’s just a really ingenious way to get free advertising!
    It is rejected for being deemed to racy and then all the news stations cover it and then PETA does not have to pay the 3 million bucks and it still gets aired to millions of people on prime time.
    Pretty smart! They do it every year, maybe next year it will actually get accepted and then they will have to pay the money and it will not have as much effect.

  8. Jill says:

    "what kind of society do we have where factory farms and murder and mayhem on TV are cool, but Victoria’s Secret gone Ethical is too hot for family hour?"
    Right on … thanks!

  9. Renata P
    This PETA video of models masterbating with vegetables is outrageously sexist. Good thing it was banned from the superbowl. We cannot advance animal rights if we are also bringing feminism to a screeching halt. And what has good sex got to do with justice for animals anyway? Like that's going to change anybody's mind. It's just PETA trying to get attention again so they can get more donors.

    Switch the species, would we use a campaign like this for human rights? "Studies show that people who are not racist have better sex?" I mean come on! That's just insulting to the cause. If we want people to take animal rights seriously we must abandon ridiculous & sexist campaigns such as the ones PETA is always putting on a show for. Shame on PETA.

    Travis J
    i agree with you Renata. This was a lame attempt for attention. Maybe that is why it failed?…

    Jennifer W
    Well said, Renata. Could not agree more. Thank you.

    Stefanie L
    I totally agree Renata! Elephant journal posted somethink like this about 2 months ago- Peta's thought is sex attracts more attn. but at what cost?

    Stefanie, all, I think we can all agree that if PETA promoted politically-correct pro-veggie information, they'd get zero attention.

    That said, I agree with you that their methods are controversial, obviously, and sometimes sexist. That said…they also objectify men, and we've written about doubts about their methods before. Still, overall, I … See Moregive 'em credit for achieving many meaningful concessions from corporations: they fight fire (horrible practices of fur and factory farm industry) with fire (attention-grabbing stunts).

    Travis, it didn't fail. Frequently PETA promotes edgy stuff that they know will get banned, rejected, and in so doing they don't have to pay for the expensive Super Bowl spot they couldn't afford anyway, but get millions of dollars worth of TV coverage. Not to mention youtube, and blogs like ours.
    2 seconds ago ·

  10. caroline says:

    It got us talking. So it achieved it's objectives! Awareness…. Buzz…..
    It won't make me buy more vegetables but I'm reminded who PETA is.

  11. Emily says:

    I love it! lol

  12. Vince says:

    Just enjoy sex and move one, enjoy with everyone you can get even ur cousins……..love you all

  13. […] More: “Studies Show Vegetarians Have Better Sex.” {PETA, of course} […]

  14. KDY says:

    I agree with Renata on this one as well.

  15. Kim! says:

    Why are there no hot men in this video, or at least a couple together? Seems like a lame cry for attention, and I'm vegan.

  16. Elyse says:

    I love this video…it's sexy and funny and one would think that as sexualized as women are in commercials for basically everything else in our society, that even non-peta lovers could find this amusing.

  17. Lorin says:

    I have a problem with the ad, but it doesn't seem badly suited for a football demographic…

    Posted to Elephant Food on Facebook and Twitter.

    Lorin Arnold
    Blogger at The VeganAsana
    Associate Editor for Elephant Food
    Editor for Elephant Family

  18. Tristan says:

    Here is a funny joke I PETA’s add campaign, http://ponderingstuff.com/2012/02/26/do-vegetaria

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