Yvon Chouinard: Philosophy of Business [Patagonia]

Via Waylon Lewis
on Jan 11, 2009
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Image via Greenloop via Ben Baker.

“No one ever Dreams of someday becoming a Businessman when they Grow Up.”

Founder of Patagonia, Yvon Chouinard is a Reluctant Businessman—and therefore a hero to those few “mindful merchants” who want to remain independent instead of building something up just to sell out, who want hue closely to their original values, let their business rise out of their life and be useful to the living of it, and give back to the earth that sustains us, and our business.

Video, via UCSB:

From the video description: Yvon Chouinard, legendary climber, businessman and environmentalist, is the founder and owner of one of the world’s most inspiring companies, Patagonia, Inc. Mr. Chouinard talks about his personal history, how he created Patagonia, and the philosophy he uses to run the company. He discusses how he has tried to minimize Patagonia’s impact on the environment, such as making fleece clothing from recycled soda bottles. He also talks about his One Percent for the Planet plan in which participating businesses contribute at least 1% of their net annual sales to groups on a list of researched and approved environmental organizations…


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


6 Responses to “Yvon Chouinard: Philosophy of Business [Patagonia]”

  1. […] about our ‘about’ pages. What are we ‘about’? Money, or mission—or both? Patagonia and many (but not enough) green businesses have proven that it’s possible to make bank, pay […]

  2. […] in ‘91, things got so bad for Patagonia‘s Yvon Chouinard—a hero to green-ies, dirtbaggers and entrepreneurs alike—that his accountant suggested he take on […]

  3. […] extra: my walk through of a new Patagonia store in Boulder covers some of the same […]

  4. […] generation, gonna effect big change, and fast? Time’s running out—or, if you listen to Yvon Chouinard, it’s already […]

  5. […] like to learn more about our idol Yvon Chouinard and his independent, walk/talk company, click here or here or here or here or here or here or here or here or here or here or here or here or here or […]

  6. […] Casey Sheahan and his lovely wife Tara to the FearLess Cottage. We learn how Patagonia goes about their mission to “build the best product, cause no unnecessary harm, and to use business to inspire and […]