1% for the Planet: “One of the best things I have ever done.” ~ Yvon Chouinard of Patagonia.

Via Waylon Lewis
on Feb 4, 2009
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Yvon Chouinard of Patagonia, along with co-founder Craig Mathews and CEO Terry Kellogg, head up 1% for the Planet, a cooperative member organization that helps companies market their green efforts, support local green organizations, and pay an ‘earth tax’ back to the planet that makes all of our businesses possible.

As the web site says, “There’s no business to be done of a dead planet.”

Since 2002, 1% For The Planet has inspired members of the business community to contribute 1% of sales to environmental groups around the world. In return, this growing alliance of companies is given the opportunity not only to see their self-worth rise, but their net worth climb as well.


1% for the Planet Promotional Video – members mentioned from Kate Mitchell on Vimeo.

1% for the Planet – second launch from 1% for the Planet on Vimeo.

Tom Brokaw, Yvon Chouinard, and Craig Mathews talk 1% For the Planet from coreindustries on Vimeo.

Three Dollar Bridge from felt soul on Vimeo.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


2 Responses to “1% for the Planet: “One of the best things I have ever done.” ~ Yvon Chouinard of Patagonia.”

  1. Doreen Hing at 6:18am February 5
    Waaay too cool… cried when I watched the video. Am definitely following up, no need to put the timer on for this one.

  2. […] from these shopping expeditions with those feelings the spiritual traditions agree most occlude compassion. The Koran describes jealousy as a “veil” that beclouds the eye of the heart. Jealousy turns […]