Every time you buy a bottle of water, an angel loses its wings.

Via Waylon Lewis
on Jul 29, 2009
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bottled water tappening

Brilliant truth, er, lying in advertising. And funny. And effective—so effective the New York Times just wrote ’em up for innovation in advertising. Of course, it helps that there’s a disclaimer clear and bold on every one of their true, false, funny and effective ads, below:

{Write your lie here. I wrote mine, it’s the title of this blog.}

[galleria thumb_w=120 thumb_h=90 thumbnail=”bottom” navigation=’none’ ]



About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


4 Responses to “Every time you buy a bottle of water, an angel loses its wings.”

  1. Liz, aunt says:

    Tooooo funny!!!!!

  2. Spcmh says:

    Creative and FUNNY 😀 made my day 🙂 wil lchk startalie.com and add my bit 🙂

  3. […] Tappening has got to be the best flipping anti-bottled water campaign ever created. Tappening was covered at the New York Times last year but I just learned about them today at elephant. […]

  4. […] Tap water is dirty and full of flouride and sits around in pipes. Bottled water comes from a spring and is tested for purity. […]