July 29, 2009

Every time you buy a bottle of water, an angel loses its wings.

Brilliant truth, er, lying in advertising. And funny. And effective—so effective the New York Times just wrote ’em up for innovation in advertising. Of course, it helps that there’s a disclaimer clear and bold on every one of their true, false, funny and effective ads, below:

{Write your lie here. I wrote mine, it’s the title of this blog.}

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