American Apparel bets that DIY Tie Dye is the next big thing in fashion.

Via elephant journal
on Sep 7, 2009
get elephant's newsletter

tie dye american apparel diy

Two dozen hipster gorgeous huge sunglass wearing employees of AA in LA play around with tie dye on the factory roof. Video:

American Apparel sells DIY Tie Dye. But is it Eco?

Tie Dye is a classic symbol of earth-luvin’ hippieness, right up there with Birkenstocks and hairy armpits. But are chemical dyes, flushed down millions of hipsters’ drains across America, good for our planet? I daresay not. Still, DIY represents some of the best and old-timiest of fashion: personality, craft, fun, unexpected creativity.

With thanks for the tip to Frisky (click image below):

hipster tie dye


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


2 Responses to “American Apparel bets that DIY Tie Dye is the next big thing in fashion.”

  1. Erik says:

    Hello! In April 2009 American Apparel hired my company, Made By Hippies Tie Dyes, to teach them how to tie dye. They had been experimenting for a while making some tie dyes but wanted to learn more. So we drove down from Oregon to L.A. for a week and had a great experience working with the employees at American Apparel. There is a video on youtube titled "Made By Hippies In Downtown L.A." that highlights our trip there. So some of the tie dyes they are making and promoting are a result of the lessons they learned from us.

    As for the environmental friendliness of the dyes used in making tie dyes the leading supplier of dye for making tie dyes in the world, Dharma Trading Company, says "natural dyes are often neither safer nor more ecologically sound than synthetic dyes." Read the full article about natural versus synthetic dyes here:

    Besides unless your wearing natural colored clothing there was some type of dye used in making your clothing somewhere along the line regardless if it's tie dyed or not. But anyway we loved working with American Apparel and helping them become better tie dyers. We look forward to the world wide tie dye revolution! Peace!

  2. […] we here at elephant are huge fans of what American Apparel does: one of few apparel companies that’s still Made in the USA, fair labor, vertical […]