Whole Foods is huge in Japan! I mean, Twitter!
Want your company to succeed on twitter? Make like Whole Foods, surrender to the medium, empower an employee…and use your “Authentic Voice.”
CNBC names @WholeFoods a Top 10 company on twitter.
“Whole Foods uses Twitter to go deep on their customers’ needs, test concepts, and extend the conversation about values that drive them.” ~ CNBC
I remember being at a social media panel put on by Naturally Boulder, an organization here in Boulder (in case you didn’t guess) and hosted by Fresh Ideas Group, where @elephantjournal was honored to be featured as an example by @gwenbell of a company rocking twitter. Only, we’re hardly a company—more of a laptop + a dream + a bike + too many Americanos.
Whole Foods is a real company, with $548 Billion dollars (okay, made that up, have no idea) in annual sales. And so I was inspired to learn that, in their view (they were featured on the panel), their success derived from their bold surrender to the personal nature of twitter. To paraphrase: “We used twitter for awhile, but didn’t have much success, get many followers. We just used our PR/Marketing voice, talked about specials…finally we empowered one person to tweet, and to do so in a “personal,” “authentic” voice. Suddenly we had kajillions of followers, and it’s been huge for us.” [I’m paraphrasing, again, based on my Americano-soaked memory]
Whole Foods is to twitter as Godzilla is to Japan, only in a wholesome way.
This virgin geek has some great tweeting (and Facebook, and LinkedIn) twips:
hot on elephant
A letter to the Anger that refuses to Leave Me. 2,220 shares A Relationship will only be as Good as the Sex. 9,684 shares Welcome to Pisces Season: A Love there is no Coming Back From. 12,122 shares The Most Powerful Moon of the Year: New Moon & Solar Eclipse in Pisces. 13,330 shares How Women ruin Good Men. 2,597 shares What Rumi had to Say about Unhappy Love. 210 shares Not sure I thought I’d ever say this, but Ashton Kutcher is about to inspire you to tears. 2,072 shares If You have to “Think About It,” then I’m Not the One for You. 3,234 shares A Cure for our Single Status. 514 shares How we can go to Heaven without Dragging Others with Us. 91 shares