Our traffic compared with climbing.com (Adventure), yogadork.com (Yoga), shambhalasun.com + tricycle.com (Buddhist)

Via elephant journal
on Apr 24, 2010
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Picture 551

elephant journal dot com Traffic Report

I’ve compared ele to a few sites above that I like, respect, and that have some direct connection to our demographic and editorial focus. ~ Waylon Lewis, ed.

According to Google Analytics, our monthly unique visitors (meaning someone could come to our site 30 times a month, but they’d only count as one visitor) are at 164,000. Our growth has been steady, since it’s based on twitter and facebook, as well as google, of course—it’s not based on temperamental sources like Digg or Stumbleupon, which can flood your site with one-time visitors, who rarely click through to ads, and then leave you high and dry the next week.

Recently, thanks to some awards, increased diversity of Columnists (not just me, Waylon Lewis, writing) and our Facebook Page in particular, our growth has been faster, and we’ve been able to sustain our growth.

According to Compete, our traffic is at 98,000. Not sure how they’re measuring, but in any case they’re measuring apples to apples, when it comes to comparing us with other sites, even if Google Analytics has different ways of measuring. Since sites embed Google Analytics directly in their site, my understanding is that GA is a detailed and accurate way of measuring clicks, traffic, impressions, unique visitors, bounce rate, traffic sources etc.

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elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


2 Responses to “Our traffic compared with climbing.com (Adventure), yogadork.com (Yoga), shambhalasun.com + tricycle.com (Buddhist)”

  1. That's an interesting report, Waylon. Thanks.

    Bob Weisenberg

  2. Anonymous says:

    Nice fluff. Too bad it is bogus. You have no idea how much traffic other sites get. Quanta Cast, Alexia, and all the others are estimates, and are generally recognized as way off base. Where is the journalistic integrity here? I see you have switched your Google Analytics numbers too. Before you were saying 175,000 now you are saying 164,000. Why not just post a real picture of your Google Analytics?