April 6, 2010

Waylon Lewis named Treehugger’s Reader’s Choice Best of Green Culture & Celebrity Ambassador of Environmental Culture for 2010—officially the longest award title ever.

elephant’s Waylon Lewis just won Treehugger’s Best of Green Ambassador Reader’s Choice, nationally, woot!

From paper hero to online zero to new media hero, elephant magazine (2002-8) becomes elephantjournal.com (2009), loses staff and offices and advertisers, wins national Shorty Award in #green twitter content, gains 14K fans on Facebook (2010)…

Stays alive. Next step, thrive.

That’s the good news.

The bad news is that after Treehugger [TH] asked voters to vote once a day (a savvy traffic play) for a month or so, and after many of the grassroots nominees featured TH’s badge on their site (free advertising for TH)…Treehugger awarded both a Reader’s Choice (which Waylon won, based on votes) and an Editor’s Pick prize to Colin Beavan. Our editor—who garnered the most votes nationally—got a half sentence “Reader’s Choice” footnote.

Let’s be clear: we’re huge fans of TH, who has done more than anyone to export green journalism and values to the masses, and we’re fans of Colin Beavan, a great writer who surely deserved the award more than our boy (he’s wayyy more famous, connecting with millions beyond the green choir).


An excerpt of our Walk the Talk Show interview at LOHAS in Boulder, Colorado, with Colin Beavan (and Meaghan O’Neill, Treehugger’s Ed-in-Chief):

Walk the Talkshow: LOHAS Boulder – Summer 2009 from Alex King & Mito Media on Vimeo.

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