Waylon Lewis named Treehugger’s Reader’s Choice Best of Green Culture & Celebrity Ambassador of Environmental Culture for 2010—officially the longest award title ever.

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treehugger contest

elephant’s Waylon Lewis just won Treehugger’s Best of Green Ambassador Reader’s Choice, nationally, woot!

From paper hero to online zero to new media hero, elephant magazine (2002-8) becomes elephantjournal.com (2009), loses staff and offices and advertisers, wins national Shorty Award in #green twitter content, gains 14K fans on Facebook (2010)…

Stays alive. Next step, thrive.

That’s the good news.

The bad news is that after Treehugger [TH] asked voters to vote once a day (a savvy traffic play) for a month or so, and after many of the grassroots nominees featured TH’s badge on their site (free advertising for TH)…Treehugger awarded both a Reader’s Choice (which Waylon won, based on votes) and an Editor’s Pick prize to Colin Beavan. Our editor—who garnered the most votes nationally—got a half sentence “Reader’s Choice” footnote.

Let’s be clear: we’re huge fans of TH, who has done more than anyone to export green journalism and values to the masses, and we’re fans of Colin Beavan, a great writer who surely deserved the award more than our boy (he’s wayyy more famous, connecting with millions beyond the green choir).

Treehugger Best of Green award colin beavan


An excerpt of our Walk the Talk Show interview at LOHAS in Boulder, Colorado, with Colin Beavan (and Meaghan O’Neill, Treehugger’s Ed-in-Chief):

Walk the Talkshow: LOHAS Boulder – Summer 2009 from Alex King & Mito Media on Vimeo.

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elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


19 Responses to “Waylon Lewis named Treehugger’s Reader’s Choice Best of Green Culture & Celebrity Ambassador of Environmental Culture for 2010—officially the longest award title ever.”

  1. ryan says:

    wahoooo! You da man!

  2. john cargile says:

    They got that one right. Congratulations.
    I was talking to someone out of your normal circles, Way, and they were so appreciative of the content you provide. People are waking up.

  3. via a friend of http://www.twitter.com/waylonlewis
    @waylonlewis Basically such internet contests, vote early & often, are bogus. We all love @elephantjournal and we will continue to do so.

  4. elephantjournal says:

    Maybe make it clear that you give a half-sentence footnote to one of the two prizes, so we have a better idea of whether this is worth our time. I've already edited accordingly, and have been waiting to hear back from you and Meaghan on my questions. Thanks, Chris!

  5. John Morrison says:

    The microscopic mention for the person that the READERS voted for is a little lame

  6. Greg says:

    Congratulations. And we will watch for the expanded coverage — none of that half sentence coverage nonsense for our choice!

  7. anna says:

    awesome!!!!!! (highly deserved)

  8. Tee says:

    Well done, you! Well deserved. Namaste'.

  9. […] not a very nice thing to say. After all, elephant’s main man is many good things: an environmentalist, a socially conscious entrepreneur, a Buddhist, a supporter and creator of things that benefit our […]

  10. […] we only sorta deserve), our Facebook Page is 25% bigger than, say, Dwell Magazine’s and the awards are rolling in…we can’t hemorrhage anymore. We’ve taken a private three month […]

  11. Mulubrhan says:

    Should green be a fashion or focus on the real causes of environment.

  12. Mulubrahn says:

    Salute the hippies who brought the attention to this level.. no more hippy thing any more…. that is hilarious….

    One joke about a hipi Envirommntalist though it is about 6 years I met him in organic farming volunteer, that guy is very cool and he got wiered things.

    He walks bare foot because he thinks trampling the earth with shoes is not environmental friendly, make snse right. When we go shopping he drives Toyota Hilux pick up and drives bare foot and he tells you he drove it in a pavement.

    What about the carbon emmission? sympathetic to ask him that way and i love his sensitivity to environment and jis humble deeds.

    He is also humaniterian he gives what ever extra he have to a needy person. I like him….

  13. Joe Mohr says:

    Great compilation of interviews, Waylon!

  14. […] Buddhist “Dharma Brat.” Voted #1 in U.S. on twitter for #green content two years running, Changemaker and Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at […]

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