Be Inspired: Kill this Pig.

Via Waylon Lewis
on Mar 6, 2011
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Pork just changed its slogan from the famous, effective “Pork: the other white meat” to “Pork: be inspired.”

We here at elephant don’t advocate for veganism, or, generally, any one point of view. We’re about informing choices, and respect that you, our readers, will decide what you want to do in good conscience and health, yourself.

We do advocate against marketing bullsh*t. Killing animals for our pleasure has little to do with inspiration—and if the animal hails from a factory farm, it’s led a short, miserable life of torture. Don’t support factory farms, please, whether at a ballpark, bbq, restaurant or the grocery.


NPR has the full report. Excerpt:

The board will spend more than $11 million to roll out the campaign in March and April. It will include national print and broadcast advertising, public relations, social media and foodservice marketing. Online advertising will begin March 7, and national television ads will begin April 11. Print ads will also begin running in food and lifestyle publications in April.

“I can see them trying to expand on the market,” he said. “We are exporting 25 percent of the product now and we need to maintain the export market but also need to ramp up consumption here in the U.S.”


In the September 1976 issue of the trade journal Hog Farm Management, John Byrnes advised: “Forget the pig is an animal. Treat him just like a machine in a factory.”

Piglet biting cage (click for larger image; courtesy of PETA).

Today’s pig farmers have done just that. As Morley Safer related on 60 Minutes:

This [movie Babe] is the way Americans want to think of pigs. Real-life “Babes” see no sun in their limited lives, with no hay to lie on, no mud to roll in. The sows live in tiny cages, so narrow they can’t even turn around. They live over metal grates, and their waste is pushed through slats beneath them and flushed into huge pits.

On September 17, 2008, the Associated Press reported on a cruelty investigation performed by PETA at a pig farm in Iowa. The

The video, shot by People for the Ethical Treatment of Animals, shows farm workers hitting sows with metal rods, slamming piglets on a concrete floor and bragging about jamming rods into sows’ hindquarters.…

At one point in the video, workers are shown slamming piglets on the ground, a practice designed to instantly kill those baby pigs that aren’t healthy enough. But on the video, the piglets are not killed instantly, and in a bloodied pile, some piglets can be seen wiggling vainly. The video also shows piglets being castrated, and having their tails cut off, without anesthesia.

See also: 2010 HSUS investigation; 2009 MFA investigation; When Pigs Cry; photos.


Two videos: image, reality:


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


13 Responses to “Be Inspired: Kill this Pig.”

  1. lisa shapiro says:

    "We here at elephant don’t advocate for veganism, or, generally, any one point of view." Hmm, does Elephant advocate for kindness, mercy, non violence,justice, sustainability, feeding the hungry, worker's rights,water conservation, planetary care and consideration, immigrant rights, fair labor? I think you would answer in the affirmative. So why on earth would you start out an article with not advocating for something, veganism, that embraces all those ideals??? Make the connections Elephant, and stop worrying about who you might offend. Take a leadership role in this pivotal issue, the planet, animals and all of humanity are waiting for you. Respectfully, Lisa

  2. Barbara says:

    Because Lisa there are other viewpoints besides yours.

  3. elephantjournal says:

    I am worried about offending. I think advocating for vegan values minus veganism—ie, taking one step at a time—will amount to far more of the kind of real progress you and I want to see than being strident or offending. ~ Waylon

  4. Donna says:

    Yes, there are other viewpoints. But whatever view you may hold, if you have ever seen a pig (or any other animal) slaughtered you would have to admit that it is a brutal process and one that is entirely unnecessary. Take a look at the videos posted here and do your own research. Not only are animals like pigs brutally slaughtered, but they are often sodomized and beaten before they are killed.

    I see Elephant Journal as a magazine that seeks to raise consciousness. If you want to be a more educated and *conscious* human being, educate yourself about agribusiness. Animals are not machines; they are sentient creatures with a DNA makeup that is very close to our own. Educate yourself instead of swallowing the sounds bites that the industry feeds you.

  5. elephantjournal says:

    Sooooo eloquent. Write something for us, Donna? ~ W

  6. Rick says:

    What is offensive about veganism? There is nothing inherently offensive about veganism, it's about not killing animals, not abusing animals, not using animals for entertainment. It's about caring for the planet. The offense is taken when people are faced with the hypocrisy of not living their values. Values of caring about animals and the environment, values of compassion.

  7. Ahimsa says:

    Offending? Ele said they don't advocate for any one point of view. If not, whom are you offending?
    This is from the Ele About page, "elephantjournaldotcom is your guide to what we like to call ‘the mindful life’: yoga, organics, sustainability, genuine spirituality, conscious consumerism, fair fashion, the contemplative arts…anything that helps us to live a good life that also happens to be good for others, and our planet." So you are advocating for "the mindful life", no?

    Veganism is as mindful as it gets and *should* have a strong presence on a website like and be encouraged (and thanks for the increased coverage on this hot topic), but now you have taken to putting disclaimers on articles that suggest that meat eating isn't mindful?? I'm immensely disappointed. No disclaimer would have been best, especially one against such a compassionate mindful lifestyle as veganism that IS completely aligned with your mission. I think taking one step at a time is fine, but your disclaimer puts readers two steps back.

  8. Joe Sparks says:

    All humans will wish to hear an alternative to poor health, mindless living and destruction of our planet if we will communicate it so they can hear it. The message of these important new ideas can be given only to a person who likes or loves the messenger. If you speak too fiercely about the words( probably because you are feeling a little insecure or attacked) then people will turn off their thinking and won't be able to hear you on the actual issues even if you got around to them in the next sentences.

  9. Thank you so much Donna! You've written how I feel. Thank you.

  10. I could not agree more. I feel I get so pent up watching these sorts of videos and reading this type of information that I just lose all words of expression. It's just so horrible and I'm grateful for Elephant and for like-minded individuals who exist right now.

  11. Jiiva says:

    I just wish we would not hurt the planet and beings in general and eat as benign foods as possible. We humans, the more we become the more beings suffer, the more sick we become to create a holocaust for animals thinking that it is normal that one species takes another species hostage. Sorry, I have strong judgments…. what we created is a "perversion of the human mind."
    Aren't these pigs lovely? Also, I am sure the universe won't allow a species as cruel as we are to forever rule the world. We need to be integrated into nature and not above it….

  12. Elizabeth W. says:

    Some people do not have a constitution that does well with the vegan diet. A person with celiac and with diabetes, typically would not. Some are following blood type diets, some eat food they raise, some by grassfed non-hormone companies. You may not like it, but these are some other life styles. There are vegans that still drive cars and use hair spray…some smoke cigarettes or do drugs. You really can not pidgeon hole people as being superior and not effecting others because of one choice in their lifestyle.
    I am concerned that if there were no farms, we may be lucky to see farm animals at zoos (not saying I am a zoo advocate).
    Maybe this will have some omnivores reduce their consumption of pork?
    When people become so zealous it can often turn others away. We need to work together with respect. Afterall, humans are animals too. And honestly…in nature…animals eat other animals.

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