Who’s donated more shoes: Crocs or Toms?

Via Waylon Lewis
on Mar 29, 2011
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Toms Shoes is known and loved for its generous one-for-one business model—buy one, they give one to a child in need. They’re hip: the “Prius” (you know, I care) of shoes.

Crocs is, these days, made fun of for ugly duckling shoes. But its shoes are tough, waterproof, bacteria-fighting, vegan. One thing it’s not known for? Any kind of altruistic business model, at all.

So who wins?

Not even close.

Just the other day, Crocs announced it was donating 100,000 pairs to the Japanese tsunami / earthquake survivors. In total, it’s given approx 2.6, now, million pairs of shoes to those in need.

Toms has given over a million pairs—a wonderful achievement, too.

Still, this is a case of perception versus reality that deserves a tip of the hat click of the heels. Hopefully the two companies will rival one another in generosity for years to come, and more shoe companies will get in the make-the-world-a-better-place action.

Hats Shoes off to both companies.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


5 Responses to “Who’s donated more shoes: Crocs or Toms?”

  1. jennyjenjen says:

    Awesome! As a former Crocs employee, I am glad to see some due credit.

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