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June 24, 2011

The New Sheconomy: Snowboarders? ~ Heather Munro Marshall

elephant journal is proud to be the official new media partner with LOHAS Forum. Click here for our ongoing LOHAS coverage, and be sure to follow our live coverage on Twitter. [Our editor Waylon Lewis is honored to serve on two panels during this event.]

Women, it turns out, are in charge of 73% of household spending.

A fact not lost on Olympic Silver Medalist, snow boarder Gretchen Bleiler, who has turned her passion for the environment and connections with top-notch sponsors into the latest sustainable product idea.

Speaking at the LOHAS Forum 2011, she said women want products that have it all: high-quality, sustainability and good looks.

Enter ALEX, short for Always, Live, Extraordinary, the name she and her husband have given to a new kind of water bottle. The hardest part of re-using the typical bottle, she says, is that they are impossible to clean.

ALEX is different: it twists in half, making it much easier to reach the icky gunk that gets stuck to the bottom. And it’s dishwasher-safe. Best of all, Bleiler’s company will donate 2 percent of profits to clean water access causes.

I am woman, hear me roar!

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Heather Munro Marshall is a freelance writer, yoga teacher and creator of Namaspray® yoga mat cleaner.

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