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August 31, 2011

Best Commercial Ever: Willie Nelson for Chipotle: Factory Farming. “Back to the Start.”

I’m going back to the start:

I don’t heart giving advertisers free press…but I heart this.

With the words of Joel Salatin, the most famous farmer in America, still ringing in my ears (I interviewed him Monday morning, thanks to Transition Colorado & COMMON/FearLess/Fresh Ideas Group/Chautauqua), let me remind us all:

while vegans and meat-eaters disagree, we can all be united in our fear and hatred for the horror that is factory farming.

http://www.youtube.com/watch?v=aMfSGt6rHos

Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Download the song “The Scientist” by Willie Nelson now available on iTunes for $0.99. Label and artist proceeds benefit The Chipotle Cultivate Foundation.
http://itunes.apple.com/us/album/the-scientist-single/id458479961

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