August 31, 2011

Best Commercial Ever: Willie Nelson for Chipotle: Factory Farming. “Back to the Start.”

I’m going back to the start:

I don’t heart giving advertisers free press…but I heart this.

With the words of Joel Salatin, the most famous farmer in America, still ringing in my ears (I interviewed him Monday morning, thanks to Transition Colorado & COMMON/FearLess/Fresh Ideas Group/Chautauqua), let me remind us all:

while vegans and meat-eaters disagree, we can all be united in our fear and hatred for the horror that is factory farming.


Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Download the song “The Scientist” by Willie Nelson now available on iTunes for $0.99. Label and artist proceeds benefit The Chipotle Cultivate Foundation.

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