Considering a career in selling people crap they don’t need? Watch this!

Via Waylon Lewis
on Sep 25, 2011
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Bill Hicks, on Marketing.

Marketing creates Assumed Knowledge. Marketing campaigns are the reason you think spraying your countertops with chemicals will clean them. Why plastic is okay, and not cancer-causing. Why it’s cool or at least fine to drive a low mpg car, truck or SUV. Marketing informs us, whether we realize it or not.

On the other hand, Marketing doesn’t tell us we should care about tigers or elephants going extinct, or the rainforests getting cut down, or climate change, or Somalia. Marketing doesn’t tell us to care about factory farms or gerrymandering or lobbyists or the corruption of bankers and Wall Street, or whether or not corporations are people.  You don’t care about things without even realize you don’t care about them, because they seem like bummers, or you don’t know what to do…because the greatest marketing minds haven’t decided to tackle important. Rather, they’ve devoted their lives to tackling selling things. ~ Ed.

It’s easy to make money in marketing and advertising. Your offices are big and spacious and hip and your colleagues are hip and your conversations are hip…it’s like grown up childcare—the offices are full of games and bikes and cool free food. Problem is, you’re selling. Selling, selling, selling…and perhaps, one day, you’ll wake up and realize you’ve been busy selling out, one inch at a time.

So instead, be like one of the marketeers I’m proud to know: choose your projects carefully and mindfully, be proud of what you’re helping sell.

Not sure you give a care? Think I’m being a bit, you know, uptight and random? Bill Hicks will scare you straight:

Bonus Marketing videos:



About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


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