How to market deforestation

Via Joe Mohr
on Oct 27, 2011
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Asia Pulp and Paper (APP), the same company Greenpeace influenced Mattel to stop working with, has been destroying Indonesian rainforests to make Paseo-brand tissue products. These tissues are in many major supermarket chains and as Greenpeace points out, “Paseo products have no recycled content — they’re made of 100% virgin tree fiber. Worse, those trees come from pulpwood plantations that are eating into Indonesia’s rainforests and destroying the last Sumatran tiger habitat.”
Worse still, APP refers to the brand as “fully sustainable” (hence the cartoon) and “100% made in the USA”.

Great marketing, fellas!

To help Greenpeace help the rainforests you can sign a petition to tell stores to stop selling the “fastest growing bath tissue brand“. You can also become a rainforest activist by taking the Paradise Forests Defenders Pledge.
The rainforests are worth it!

Joe’s cartoon archive, twitter ramblings and StumbleUpon page


About Joe Mohr

Joe (aka "Mean Joe Green") is a painter, illustrator, cartoonist, writer (ROBOT+BIKE=KITTEN), beekeeper, father and hubby who enjoys travelling, biking, walking and hiking. Joe’s environmental articles and cartoons can be found on Elephant Journal, Yes! magazine (print and online), Urban Conversion (PBS), The Center for Media and Democracy, Greenpeace, Natural Papa, Eco Child's Play, Ecolutionist, Ecopolitology, PlanetSave, and a few others. He also does an environmental kids cartoon series called “Hank D and the Bee”on NaturalPapa, EcoSnobberySucks, and EcoChildsPlay. Joe is proud to be the #1 individual cartoonist that shows up after Googling "Monsanto cartoon". Visit Joe's cartoon archive, twitter ramblings and Stumble Upon page.


3 Responses to “How to market deforestation”

  1. mary says:

    why dont you try to popularise the favourite bottom solution as used in asia, home of the tiger. a small toilet pitcher, to wash said bottom and a cotton towel to dry. getting people to stop using tissue/toilet paper at home is a good start and it feels fresher!

  2. Jill Barth says:

    Thanks for sharing. This is up at elephant journal green's Facebook page.

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