Kumare: New Jersey Indian-American grows out beard, becomes guru, goes all Borat with naive American yoga cult.

A mocumentary that goes to the heart of elephant’s mission: skewering Spiritual Materialism—with a sense of humor, gentleness, and wisdom.

I met Vikram Gandhi at SXSW this year, where we were on a panel together with Seane Corn, hosted by Where is My Guru. He’s as awesome and he seems—that rare sweet fun hip irreverent human being who cares about people without buying into our bullshit.

As guru, his only teaching was “I’m not enlightened. What you see in me is your own goodness or potential.”~ ed.

This is trending on Reddit right now:

“Trailer for ‘Kumare’—a filmmaker spends years pretending to be a spiritural guru from India, and even builds up a following in Arizona, while documenting the entire ordeal.”

This mocumentary won #1 Audience at SXSW 2011:

http://www.vladtv.com/channel/movies-tv/

A documentary about filmmaker Vikram Gandhi who impersonates a wise Indian Guru and builds a following in Arizona. At the height of his popularity, the Guru Kumare must reveal his true identity to his disciples and unveil his greatest teaching of all.

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Relephant Bonus:

Also Relephant: how Religion begins.