Be the Change in Business.

Via Martin Murphy
on Oct 14, 2012
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Photo by Martin Murphy
Dog Poop Bags ~ Capitalism at it’s best…

Capitalism doesn’t want to solve the world’s challenges, it wants to make a business out of them!

But the real challenge is that not enough of the majority are “being the change in business” that we want to see in the world. Probably because making ethical choices usually involves making sacrifices and actually doing something.

Would you give up using your smart phone because it might contain “blood minerals?”

Unfortunately we’re all hoping some bright spark is going to come up with an answer that allows everything to stay the same, while the moral dilemmas and environmental challenges neatly disappear. It ain’t going to happen. It’s time for those who’ve lost faith in capitalism to rewrite the business software.

Why should you get involved?

Because lessons are repeated until they’re learned. Moreover, each lesson is more costly and swifter to return. Financial upswings will become ever shorter, the downturns even longer. If it didn’t get you this time, it’s just a matter of time.

Anyone who believes in indefinite growth on a physically finite planet is either mad, or an economist.

~ D. Attenborough

Capitalism hasn’t work for a few decades for the majority; wages in real terms have stagnated at best or gone into decline. Capitalism has improved the lot of a few developing countries, but they will reach threshold points too, arriving there sooner than we did.

We need an evolutionary next step, but what will it look like, how will it work and—more to the point—what will we call it? (Answers on a postcard or at the end of the article.)


The reality is that we need another name for a new economic system, but it could just as well be you who comes up with the name. There are no heroes out there—we’re all the heroes we’re waiting for, so get your thinking caps on.

To help you come up with a name for this alternative style of economy, here are some traits and comparisons to help you.

These are some of the hard choices and differentiators we face if we want the world to become a more socially just, environmentally sustaining and personally fulfilling place to live.

Quality vs. Quantity

Do you need to keep replacing your cheap import TV or laptop with its built in obsolescence or would you be willing to do without, until they made a television made in your own country that was built to last?

Ethical vs. Exploited

At the moment a lot of developing countries are coerced into producing cheap goods or services. Would you refuse to buy anything which is not ethically produced or continue to buy products which often force under-age laborers to work for a pittance?

If you’re going to change the world, it’s going to be very uncomfortable.

~ Peter Joseph

Ecocentric vs. Egocentric

The idea that we should grow perpetually is actually an egoic need. The ego doesn’t like to let go of what it has gained or to stop gaining at the same rate.

As consumers and supplier of goods and services within society, we would have to be willing to forgo some of our own emotional needs and ponder on the ecological impact of our purchase decisions and the way we conduct business.

Informed vs. Influenced

Corporations are experts at managing your perceptions and siphoning money upwards and out of the communities they prey on. Most of the big food corporates don’t support GMO labeling, so I guess that’s a good reason why we should. We need an educated population immune to propaganda and marketing.

Circular vs. Linear

The next economy would insist products mirror the production cycle of nature in that something comes into existence and is able to be reabsorbed back into a closed loop, circular system. The alternative is to turn the planet into a giant landfill site.

Open Source vs. Oppression

The new economic system could allow developing countries to bypass stages of technological evolution. For example, many in Africa have a mobile phone but bypassed the use of landline telephone technology. India and Africa, due to its lack of infrastructure, could actually produce a lot of clean energy, if we shared the technology.

A no-growth economy is a curious creature to think about, but as Sherlock Holmes once put it: once you have eliminated the impossible, whatever remains, however improbable, must be the truth.

~ J. Rowson

Transparency vs. Taking Liberties

We tend to base our decisions of economic viability, without taking into account the “hidden externalities.” It isn’t as cheap or as healthy as it’s perceived to shop in large retail stores compared to buying local produce. Add the packaging which you pay to dispose of, the environmental costs and the time and fuel it takes to drive to a central retail outlet—it soon mounts up.

Balanced vs. Extreme

We can see the damage that too much power or a one sided political or economic philosophy has on the environment and society. Nature provides her own strategies for remedying such situations and bringing the world back into balance. Although nobody is yet admitting that there could be a viable alternative to capitalism, you can bet the answer involves being adaptable, balanced between ecology, environment, knowledge and behaviors.

Cooperatives vs. Corporatocracy

What we do not need are multinational giants who by their very nature are out of touch with the natural world and the world of ordinary people. Cooperatives are currently outperforming regular businesses in so many ways.

Economics is so disconnected from the real world, it is destructive.

~ David Suzuki

Purpose Focused vs. Profit Driven

We have all the technological savvy to solve so many of the challenges we face. What we don’t have is the right politico/economic system to allow it to happen.

In the natural environment dog poop breaks down naturally in a few days.

We weren’t happy with that so now we’ve made an even worse problem. Now there’s dog poop filled plastic bags lying on the beaches and in the dunes (where I live) discarded by dog owners. That’s capitalism for you. Instead of coming up with a fundamental solution, we create a business out of it, and so actually need the problems to continue, to keep the business going. That’s why very little is changing.

Why do we need a one and half tonne vehicle to move from red light to red light? ~ Unknown

Innovation vs. Consolidation

All businesses reach a limit to growth so then they consolidate. That’s basically getting fatter and bigger doing the same thing while usually becoming less ecological.

Car companies killed off the electric car because it meant making less profit on selling spare parts.

Apple isn’t really innovating, they’re doing the same as Gillette did with their razors—adding another blade to the razors to make them more expensive and re-launching it as a new innovation.

Real innovation would be to manufacture the iPhone locally and sustainably.

Questioning growth is deemed to be the act of lunatics, idealists and revolutionaries. But question it we must.

~ Tim Jackson

Stability vs. Growth

In order for capitalism to work we have to have instability, probably why there are so many wars. There has to be oppressors and the oppressed because that’s the only way we can pursue the perpetual economic growth fetish. One group has to exploit another otherwise you cannot extract a profit from any deals you make.

Collaboration vs. Competition

What’s the point of having ten different television makers all producing different versions of the same thing, competing for the same customers?

We will have to consider the supplier and the client a symbiotic relationship which will involve a level of collaboration rarely seen before. After all, they’re both reliant on each other for survival.

Diversity vs. Monolithic

If there was no monetary system, there would be a healthy diversity of micro-niche, ecological friendly products and services. As it is, we have to discard so much of human potential to fit into a monolithic society.

The money lender was regarded as a predator on other peoples’ misfortunes; the capitalist lender who lives off the fruits of his money, rather than personal efforts.

~ William N. Goetzmann

Freedom vs. Debt slavery

Throughout history ancient civilizations have passed loan forgiveness edicts. Socrates himself described moneylenders as parasites. Although extending credit was originally a form of neighborly reciprocity in rural societies, it evolved into something quite different. The technology of finance contradicts the natural compassion that mankind is capable of.

Banks and corporations don’t forgive and are still trying to make broke people and countries pay back what they haven’t got. Of course it’s different when they need the forgiveness.

Two-Tier vs. Hierarchical

The distribution of wealth resembles an hour glass. It’s great at the top, getting worse at the bottom, with more and more moving from the middle downwards and into poverty.

The new economy might actually have to evolve separately from the hierarchical system in place today. The politicians and corporate elites won’t let go of power and so an autonomous break away would probably be necessary for a time.

In Bristol, UK, they have even created their own “real” local currency which can only be used within the community.

When you say you’re “gonna throw something away”… where is away? There is no away.

~ Julia B Hill

Climate vs. Capitalism

Enough said really, I mean who wants capitalism at the cost of the ability to live freely and comfortably on the planet?

Inspiration vs. Motivation

Motivation is the moving away from a source of pain or towards pleasure. Inspiration is an inner drive which is usually in pursuit of serving others or to be part of something bigger than ourselves. If we wait for the pain of capitalism to get so bad that politics makes corporate powers act then you can be sure it will be too late. The Arab spring began over the price of bread. It’s either a case of waiting for painful change or be pre-emptive and create a brave new world. It’s your choice.

Can you think of other choices we will have to make to begin the move to a brave new world?

Can you think of any names for the new economy yet?

How about “The Compassionate Economy?”


Editor: Lynn Hasselberger

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About Martin Murphy

Martin is an explorer of life and connector of dots and he helps people uncover their own wisdom for a wonderful life. He currently spends a lot of time walking on the beach with his Labrador Mac, collecting driftwood and inspiration. He leads workshops, retreats and coaches in the personal development and corporate world.


18 Responses to “Be the Change in Business.”

  1. anthony says:

    How about "Environmentonics" or "Environics"

  2. anthony says:

    I think we need to change our Western philosopy of "Man as master" of nature to " Man as shepherd" of nature. Man being in service of nature as opposed to subjugating it.

  3. Joanna says:

    Symbionomics, the symbionomy, the symbionomic system? Bit of a tongue twister at first 🙂

  4. Yoker Udagan says:

    только часть природа – человек. однажды надо признать, что человек на равных правах со всеми остальными и перестать назначать себя кем-то

  5. martin says:

    Absolutely agree there:)

  6. Jay says:

    Conscious capitalism factors the true costs of the fuels we burn and the stuff we throw "away." Unconscious capitalism disregards the "externalities" like environment, quality of life, habitat, health, etc. Big difference.

    Fix what fuels capitalism with what we used to throw away and things begin to get better fast. We call it a BEvolution.

  7. Martin says:

    Do we have to use there a fear that if we dont call it capitalism, we will by default let in it's nemesis …the dreaded communism? I think communism and cpaitalism are just two sides of the same coin, like personality, we need to transcend ego and personality to achieve an enlightened level of thinking and behaving..Perhpas?:)

  8. cceast says:

    Sacred closed circle economics

  9. Jay says:

    Very nice, cceast, thank you.

  10. tamar azaria says:


  11. […] Be the Change in Business. ( Share this:TwitterFacebookEmailPrintLike this:LikeBe the first to like this. […]

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  13. Jacque Fresco says:

    It's called a Resource Based Economy.
    Google it!

  14. Larry Chang says:

    We need a value-based economy using a non-fungible value index that rewards value creation, not profit-making. That is the key to addressing all the issues outlined in this article, and some. See

  15. […] image was also a reflection of Western capitalist society in general: the celebration of blind, aggressive, materialistic acquisition and the […]

  16. Richard G says:

    Free economy
    360 degree economics
    Single planet economics?

    Great article, I'll get my thinking cap on, cheers for now


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