Fusion of Food & Form Give Life to La Figa. ~ Living Green Magazine

Via elephant journal
on Feb 2, 2013
get elephant's newsletter


For Tiberio Simone and Matt Freedman, two of the most beautiful things in the world are food and the human body—not necessarily in that order.

“Food is not just sustenance to me. In culinary school, it is taught that how one serves and arranges a meal on the plate is almost as important as the preparation of the dish itself. Our senses are aroused not only by the taste, smell and texture, but also by how food is presented visually.”

~ Tiberio Simone

Matt Freedman, known as one of Seattle, Washington’s finest photographers and creator of the iPhone app Burning Man: A Photo Essay, agrees with Simone—and also believes that one of the oldest traditions in art is the photographic representation of the human form.

“Photographing the nude is one of the most revered tests of a photographer’s mettle. It’s not about sexuality, but sensuality and how a photographer can transcend modern mores and portray the simple, elegant beauty of the human form. When Tiberio—who was already one of my best friends—had the crazy idea of making art by placing fruits and vegetables on people’s nude bodies, I knew I had to photograph it. His artistic vision was a perfect match for my own.”

~ Matt Freedman

That project became La Figa: Visions of Food and Form, a coffee table book that features a spectacular collection of sensual photography—models wearing nothing but Simone’s edible creations.

“La Figa examines the relationship between food, touch and the ingredients that make life delicious,” said Simone. “It’s a unique hybrid of fine art photography and food. We combine the images with stories and even a collection of my favorite recipes. To us, it’s about natural beauty and fresh flavors. It‘s about our human connection with the food that we eat and how fresh food brings our senses to life, and tunes us in to our most primal instincts for flavor and pleasure.”

When they first embarked on the project, the models were mostly young and slender women, but Simone and Freedman later added men, partially to fulfill a request made by women who knew about the project.

“Then I realized that fruit and vegetables have something in common with people’s bodies—they come in different shapes, sizes, tastes, and smells,” Simone said. “So I started adding people of different ages and shapes. The La Figa concept is the idea that we can find beauty in everything and everyone around us. I wanted our pictures to accurately convey my message.

On our first shoot, I completely covered a woman’s body with over 1500 slices of cucumber. In the five years since then, Matt and I have done more than 50 photo shoots together for La Figa, in hopes that it will help me to spread my philosophy about the importance of food and touch as the basics ingredients of a good life. These photos range from pomegranate lingerie, to a white chocolate warrior.

To make these images, I had to create many techniques to keep the food fresh, bright, and beautiful on the body—long enough for Matt to take dozens of photographs. We hope the end result will stir people’s souls, pique their curiosity, and most importantly, inspire them to eat well, and make love.”



living green magLiving Green Magazine informs and educates readers with environmental news and lifestyle articles. It highlights nonprofit causes and provides sustainable solutions for individuals, families, businesses and communities. Its readers come in all shades of green, and want to create a healthy environment for themselves and others. Living Green Magazine–Where Green Is Read.



Like elephant culture on Facebook.

Assistant Ed: Jennifer Townsend
Ed: Bryonie Wise





About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter. Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive—and get your name/business/fave non-profit on every page of elephantjournal.com. Questions? Send to [email protected]


Comments are closed.