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November 3, 2013

The Most Emailed Article on all of The NY Times mentions this Elephant Blog.

William Broad, author of “The Science of Yoga: The Risks and the Rewards” and an article or two that struck fear and defensiveness into the heart chakras of yogis everywhere… strikes again, with the most read article on all of the NY Times.

“Women’s Flexibility Is a Liability (in Yoga)”

A few (okay, a bunch of) paragraphs down, perhaps the NY Times’ second or third mention of elephant ever (an 11 year print-now-online indie pub with 4.5 million readers and an innovative “paygate” that predates that of the Times’ itself, but has the misfortune not to be based in NYC, where similar blogs with 1/100th the traction garner a fun Times profile a year):

“…Recently, she aired her warnings in Elephant Journal, an online yoga magazine. If a woman feels hip tenderness when walking, or sharp pain when doing poses like the revolved triangle, Ms. Edwards said, “you may want to back off.”…”

To read the article in question, click here.

As a journalist who has long looked to the Gray Lady with an admiration usually reserved for sports heroes, this milestone feels like this.

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