April 28, 2015

Buying a new Book is one of the Worst things we can do for our Environment. Here’s how to Change that.

Walk the Talk Show with Waylon Lewis presents:

From start to finish, the whole book publishing process is environmentally devastating and bad for writers. Here’s why we’re creating Elephant Books.

Let’s pay writers right.

Elephant Books will serve writers by using elephantjournal.com’s platform to “A/B test” chapters in reaching beyond the choir, then assembling quality writing into ebooks—while paying authors approximately 50%, not 8-15%—changing an industry paradigm. We’ll then print a select few on eco paper with veggie inks in the U.S. or fair labor, offsetting with the planting of a sweet lil’tree, distributing free of Amazon, publicizing free through elephant journal and supporting indie bookstores.elephant journal has the ability to repurpose the content into timeless ebooks and eco-printed books while providing income to out-of-work journalists and authors-who-didn’t-know-they-were-writers and distribute mindful information at a low price and a click of a button. That’s the vision of little Elephant Books—to right a status quo wrong. Our first book, Things I would like to do with You is serving as a guinea pig as the first in Elephant Books.  The publishing business is set for a mindful overhaul (I hope)!

One weird mindful thing that I do that no one else does.
The Magic of a Bookstore. {Video}


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Groucho Marx May 1, 2015 11:15am

Hello Waylon – Two small, subtle points got lost in your "elephant good, everyone except second-hand bookstores and libraries and Chelsea Green Publishing bad" approach. When unsold or damaged books are returned to publishers and distributors, they aren't "incinerated or recycled" in entirety. Mass market paperbacks are pulped and recycled, yes, but trade paperbacks and hardcovers are typically offered as a significant secondary remainder or bargain book market (by title or in bulk lots), allowing publishers and distributors to recoup cost. Your remark on how "this nice little rough edge" is created by a process that requires printers "to throw away, like, 50% of the paper" isn't true – a deckle edge can be cut mechanically just as easily as a square cut edge, with equally minimal waste. These nitpicks don't diminish your overall laudable endeavor to create a more sustainable publishing model, but accurate information will always help your cause.

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Walk the Talk Show

Walk the Talk Show with Waylon Lewis is fun, yet fundamentally serious. We aim to be “The Daily Show of mindfulness,” spreading the good news beyond the choir to those who weren’t sure they gave a care. Find us on our new podcast, The Mindful Life with Waylon Lewis, on YouTube, Instagram, & Facebook.