Ecopreneurs Wow Boston and Beyond with Cool Designs. [Bias Design, Eco T-shirts: Photo Slideshow]

Via on Nov 2, 2008

Krista Siana at the Bias Design studio in Boston, MA. Photo by Caroline Treadway

When Krista Siana and John Nutting started making t-shirts for friends’ bands, they had no idea they’d started a business. In 2006, Siana and Nutting entered the world of young eco-preneurs when they realized they could make money off their tees. Today, at 26, the two business partners own Bias Design, a Boston-based sustainable screen-printing business they’ve built from the ground up, literally.

“We went down to City Hall and were like, ‘We wanna start a business,’” said Siana. “The guy looked at us like we were crazy and said, ‘OK, $50.00.’ It’s all kind of snowballed from there.”

When I stepped into Bias Design’s studio, the paint-splotched cement floor and sharp smell of ink instantly brought me back to a non-toxic version of 2nd grade art. The setting sun lit the studio warmly, while Krista Siana mixed paint next to a rack of blank blue American Apparel tees.

“I took a lot of color theory classes in college so it’s kind of made me a color-mixing snob,” Siana said, stirring her cup furiously. 

Bias Design uses water-based instead of more traditional oil-based inks that require toxic cleaning solvents, expensive ventilation systems, and energy sucking, high speed flash dryers.

The water-based inks are harder to work with because they dry quicker but better for the environment because they can be cleaned with plain old water. “Traditional cleaning chemicals like turpentine are toxic for living, not just for the environment,” said Siana. “I don’t want to be breathing that. Plus, a lot of artists work in small spaces that aren’t well ventilated.  It’s totally toxic.”

Bias Design’s eco-business model successfully allows Siana and Nutting to offset expensive American Apparel tees (compared to those from China that sell for pennies) with money saved from going green.

“It is more more expensive, but we are saving a lot in ventilation costs, in cleaning costs, and in energy costs,” Siana said. They’ve also heeded some business savvy and opted for slower, sustainable growth over the long-term versus crash and burn trendiness.

The biggest obstacle for Bias Design? Marketing. “We both went to art school,” Siana said, smiling, “so we got some outside help.” Siana believes people should do what they’re good at. And printing cool, eco designs is what Bias Design is good at. 

Here’s where you can find their shirts in Boston: Magpie in Davis Square, Technical on Newbury St. and in Norwood, Stingray in Allston, Calico in New Bedford. Or just go online

  • [galleria thumb_w=120 thumb_h=90 thumbnail=”bottom” navigation=’none’ ]


Join: Elephant’s Summer 2015 Academy: a Certificate Apprenticeship in Social Media, Journalism Ethics & Editing.

Facebook is in talks with major corporate media about pulling their content into FB, leaving other sites to wither or pay up if we want to connect with you, our readers. Want to stay connected before the curtain drops?
Sign up for our curated, quality newsletters below.

Incorrect source, offensive, or found a typo? Email us (please put title in subject bar of email so we'll be able to fix). Or do you want to write for Elephant?
{Waylon H. Lewis C Enterprises 2015: Use Rights in perpetuity. Ownership remains with author.}

About Caroline Treadway

Caroline Treadway is a professional freelance photographer and writer who shoots editorial and commercial work, including photojournalism, sports, portraits and weddings. She received her master’s degree in journalism from Boston University in 2010. Caroline’s passion for journalism is evident in the variety of stories she covers and the depth of her reporting, documenting the unique and powerful moments of life. Recently, Caroline has been documenting the life of Navajo geo-botanist Arnold Clifford and threats to rare plant species in the Four Corners region of the Navajo Reservation in New Mexico and Arizona. As a journalist, Caroline seeks to overcome the traditional boundaries between photographer and reporter. This multi-platform approach gives her the flexibility to create visual stories for a rapidly changing media world.


5 Responses to “Ecopreneurs Wow Boston and Beyond with Cool Designs. [Bias Design, Eco T-shirts: Photo Slideshow]”

  1. ILOVEJN says:

    I LOVE JOHN NUTTING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  2. Student says:


  3. timmy d'Antonio says:

    i’m effin inspired. ahhh yeaaahhhhhhhh!!!!! C Tread what uppppppppppppppppp???????????????????????????????

  4. His name... says:

    is Jon. Not John.

    • CR1 says:

      Ha Ha Ha Ha Ha Ha Ha Ha Ha — Don't get your panties in an uproar — Jon or John — it all sounds the same!!!

Leave a Reply