American Apparel & the Case of the Yoga Model who’s never done Yoga.

Via elephant journal
on Nov 24, 2009
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Naked American Apparel (not what you think. Okay, it is, too.)

Triple your bottom line: TOMS Shoes, Endangered Species Chocolate, Newman’s Own.

>  10 Signs you’re a (true) Hipster.

A beginner (and many of us are beginners, and that as Richard Freeman says makes us the best yoga practitioners) can try. Or, we can be too hipster cool to give it a go, and model bad alignment for other young women. That said, this young lady was of course under the direction of American Apparel, and it’s to AA that we offer this little comment.

If you’re gonna model yoga, at least know a bit about how to do it. This young lady’s alignment is gonna send her to the hospital before long—that is, if she practiced yoga, ever, which she clearly. Does. Not.

Which would be fine. But kids everywhere look to AA for what’s cool, and nothing would be cooler than trying. No problem with her being a beginner. No problem with her being less modelly than some (we think that’s great, makes it more accessible). No pre-judgement: but it’d be inspiring to see her try, a bit, instead of going after the disaffected slacker look.

Still, American Apparel’s yoga line is fair labor, and these photos are clearly not overtly sexual, which should please AA’s critics.

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62 Responses to “American Apparel & the Case of the Yoga Model who’s never done Yoga.”

  1. jen329 says:

    interestingly enough, Elephant Journal has endorsed an advertisement at the bottom portion of this article to 'Stop Negative Thoughts'…. Elephant Journal, stop with the negative articles then too, please. I enjoy many of the articles that are shared here but shaming a person's yoga style or incorrect posture (even if a model for well known clothing company) seems a bit unnecessary. It may effectively send a message that to be yogi, you need to be yogi enough. I would enjoy a message of 'You are enough' regardless of where you are in your yoga path.

    • elephantjournal says:

      There are articles expressing exactly that on elephant journal, Jen. elephant isn't a place where every article expresses the same idea. How boring that would be! People of differing viewpoints are welcome, and then we can discuss the validity of all points here.

      • jen329 says:

        Yes, but this is judgmental and mean spirited and doesn't seem to be in line with Elephant Journal's stated published mission, ie dedicated to create an enlightened society and mindful life, leading to good life that's also good for others, wellness, education etc.

        If EJ is working to create an enlightened society and is dedicated to a mindful life but then publicly shames a particular beginner yogi style then the message and mission becomes skewed and off base. I have thought of EJ as more of an encouraging and accepting online environment. I don't feel a beginner yogi would read this article and feel encouraged and accepted.

        I believe all viewpoints should be welcomed as well but isn't that what the comments section is for, and the section where EJ posts and publishes articles to its 500k+ readers is where the mission statement could be supported so that the 'enlightened education' remains 'enlightened education' and not public shaming.

        Thank you for welcoming my differing viewpoint.

        • elephantjournal says:

          I appreciate your comment Jen, but the article doesn't seem that bad to me. It's just pointing out that it would be nice, for yoga's sake, to have someone who practiced yoga there instead of a model.

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