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Whole Foods 365 Organic: Made in China. An ABC Exposé.
Organic or Local? Is Made in China Safe? Is Whole Foods Misleading Us?
Here’s the thing. If you’re trying to live a healthy life, you ought to buy organics for yourself, and your children, even your pets. If you’re trying to live an eco-responsible life, you ought to do the same—but you’ll want to prioritize food and beverages that are produced as locally as possible, too. Buying organics that are Made in China is fine, from a health standpoint. From an eco-standpoint, it’s laughable, so laughable I feel like crying.
Support your local farmers whenever possible—whether at a farmers’ market, Whole Foods or some other grocery, or at farm-to-table restaurants.
To my mind, this old video (that continues to make waves; a reader just tweeted it to me this morning) is a hackjob, a disgrace to journalism.
Still, it raises good questions and makes us think. If you didn’t know that much of the so-called “eco-responsible” foods you were buying in Whole Foods, Trader Joe’s, King Soopers, Safeway etc. are Made in China, with different safety and organic certification processes, you should:
Below is Whole Foods‘ rebuttal which, to my mind, is resoundingly convincing—particularly in contrast to the news reports well-intentioned but thoroughly ignorant “man on the street” testimonials (“California Blend is Made in China, what?!”), above. To read further, go to Whole Foods’ site.
~
I’m Joe Dickson, Organic Certification Coordinator for Whole Foods Market. I read WJLA’s news script with disbelief and disappointment, as it is totally misleading. To help clarify, I have taken the time to address the various claims made in the news segment to offer clarification and our point of view.
WJLA SCRIPT-
ANCHOR: TONIGHT – AN I-TEAM INVESTIGATION. WHAT DO YOU KNOW ABOUT ORGANIC FOODS? IT’S PESTICIDE FREE AND MORE EXPENSIVE…BUT IT’S WORTH IT… RIGHT? NOT NECESSARILY. WOULD YOU BELIEVE *ORGANICALLY GROWN* IN CHINA? HOW ORGANIC CAN THAT BE? THE I-Team’s ROBERTA BASKIN HAS BEEN INVESTIGATING AND HAS QUESTIONS FOR ONE MAJOR FOOD CHAIN.
Organic products from China can absolutely be certified organic to the exact same standard as domestic products. While China has had a number of food quality issues in the news in the past year, it does not mean everything grown in the entire country is unsafe. Since 2002, the USDA’s National Organic Standards have governed exactly what can be sold as organic in the US – how it’s grown, processed and handled – regardless of where in the world it’s grown, INCLUDING China. Organic integrity is ensured every step of the way. For example, a broccoli grower in China must be visited and certified to the USDA organic standards by a certifying agent that is approved and supervised by the USDA. If that broccoli is processed in a packaging plant, that plant must also be visited and certified by a certifying agent, who verifies that the handling and ingredients of the product comply with the standard.
This structure is the backbone of organic integrity under the USDA organic standard – everyone who grows or handles organic food must be certified and audited by a USDA-accredited certifier. The USDA then provides audits and oversight of the certifiers to ensure that they are enforcing the standard and upholding organic integrity.
ROBERTA IN STUDIO: WHOLE FOODS… IT’S THE LEADING FOOD RETAILER SELLING THE IMAGE THAT LOCAL AND ORGANIC IS BETTER FOR THE ENVIRONMENT AND BETTER FOR YOU. BUT IS THAT …IN FACT…WHAT THE CUSTOMER IS GETTING?
IT SURELY IS! Whole Foods Market is a pioneer in promoting and selling natural and organic foods and we have done more in our history as a company to promote and build organics than any other retailer. We were the first national certified organic retailer under the USDA’s organic standards, a voluntary certification which we continue to undergo to ensure to our customers that what we’re selling as organic truly is. Even though retailers aren’t required to be certified, and very few are, we decided to allow California Certified Organic Farmers into our stores to verify that we purchase, handle and sell organic food in compliance with the standard. Read more about this program here: http://www.wholefoodsmarket.com/values/organic.php
This is not “selling an image;” this is actually making sure that every one of our 275 stores is operating in compliance with the National Organic Standards and upholding organic integrity in everything they do.
STORY: WITH 175 STORES… WHOLE FOODS IS THE UNDISPUTED LEADER IN ORGANIC FOODS AND PROMOTES “LOCALLY GROWN.” BUT THE I-TEAM HAS FOUND THAT MUCH OF WHOLE FOODS ORGANICS… ARE IMPORTED FROM CHINA.
Actually, we have 275 stores. Again, WJLA is misleading consumers. Of the thousands of private label products we offer, a very small percentage are from China. And even though it is not currently required, we label the country of origin on each of these products.
Shopper: “Honestly I never would have flipped it over to see that it was from China.”
SPINACH…. SUGAR SNAP PEAS… AND WOULD YOU BELIEVE CALIFORNIA BLEND VEGETABLES? ALL LISTED UNDER THE WHOLE FOODS BRAND “365 ORGANIC.” AND ON THE BACK IN SMALL PRINT… PRODUCT OF CHINA.
“California blend” is a very common term for a blend of broccoli, cauliflower and carrots. Many other frozen vegetable companies offer this blend of vegetables that are not literally grown in California.
ORGANIC ENSURES NO CHEMICAL PESTICIDES AND ENVIRONMENTALLY FRIENDLY CONDITIONS. BUT HOW DO WE EVEN KNOW THE FOOD IS ORGANIC? FOODS SOLD IN THIS COUNTRY MUST BE APPROVED BY THE DEPARTMENT OF AGRICULTURE BEFORE THEY CAN DISPLAY THE ORGANIC LABEL.
“The oversight that they have in China is not the same kind of supervision that we have in the United States.”
ANY product that is going to be sold as organic in the US must be certified by a USDA-accredited certifier, period. The Chinese government does not certify US-bound organic product in China; that certification is done by USDA-accredited certifiers who are themselves reviewed, approved and accredited directly by the USDA.
BUT THE USDA DOESN’T INSPECT IMPORTED FOODS. IT CERTIFIES PRIVATE INSPECTORS TO DO THE JOB. WHOLE FOODS EMPLOYS A COMPANY CALLED QUALITY ASSURANCE INTERNATIONAL. BUT THE COMPANY CONFIRMS “QAI HAS NOT CERTIFIED ANY PRODUCTS IN CHINA.” THEY RELY ON ANOTHER CERTIFIER ON THE FARM. YET THERE’S THE QAI CERTIFICATION SEAL… THE USDA SEAL…. AND PRODUCT OF CHINA…ALL ON THE SAME WHOLE FOODS PACKAGE.
QAI’s seal on our package means that our independent certifier, QAI, has confirmed that we have sourced it from a certified organic operation. QAI allows us to place their seal on our label to show that they have verified that the products have been certified.
Linda Greer: ”So you have to ask yourself the question, how would they ever know if the organic rules are being followed?”
LINDA GREER IS A SENIOR SCIENTIST AT THE NATURAL RESOURCES DEFENSE COUNCIL, AN ENVIRONMENTAL ADVOCACY GROUP. SHE’S BEEN TO FARMS IN CHINA.
Linda Greer: ”I wouldn’t buy something organic from China with the idea that it’s truly organic.”
We routinely visit farms supplying our products all over the world. Here are some standards we apply to the organic farms and facilities we work with in China:
√ Organic certification to the USDA organic standard by USDA-accredited certifiers
√ Food safety audits by accredited companies using internationally recognized standards
√ Targeted social accountability assessments using world class auditing agencies
√ Supplementary verification to validate the aspects above
√ Random testing of finished product for safety and organic integrity, including tests for environmental contaminants such as heavy metals and pesticides.
BASKIN: “Why not?”
LG: “The reason is we’ve had such a difficult time tracking things.”
Whole Foods Market has instituted the quality systems and safeguards above to make sure our organic private label products meet our own quality standards and the National Organic Standards as well.
THERE’S GROWING CONCERN ABOUT THE QUALITY OF FOOD FROM CHINA. ALREADY THIS YEAR THE FOOD AND DRUG ADMINISTRATION WHICH CHECKS FOR FOOD SAFETY STOPPED 260 SHIPMENTS OF FOODS LIKE STRAWBERRIES CONTAMINATED WITH BAD PESTICIDES, BACTERIA OR FILTH.
Linda Greer: “I think it’s probably not an accident that product of China is in such small type.”
It’s not currently required that we state the country of origin on packaging, but we feel it’s right to provide this information to our customers. We follow FDA guidelines regarding the print size, and this size is no different for China than any other country, including the USA.
THE I-TEAM OBTAINED THIS INTERNAL COMPANY DOCUMENT FROM WHOLE FOODS LISTING THE COUNTRY OF ORIGIN FOR HUNDREDS OF ITS PRODUCTS…DOZENS OF ORGANICS….MANY FROM CHINA…EVERYTHING FROM ASPARAGUS SPEARS TO PINE NUTS TO CREAMY PEANUT BUTTER. WHOLE FOODS WOULDN’T ALLOW OUR CAMERAS IN ITS STORE, SO WE BOUGHT THE PRODUCTS AND STEPPED OUTSIDE TO SHOW SHOPPERS.
This is a document, which contains a representative sample of our private label products, is intended to help educate the team members in our stores about where our products come from.
We are not keeping secrets here. We print the country of origin right on our product packaging! We choose to supply this information because we have faith in the quality of our products.
Mom: “It’s definitely misleading. If they were proud of it being from China, they would be, it would be prominently displayed on the front. I’m sure.”
SHOPPERS WE TALKED TO WERE MOST SURPRISED BY WHOLE FOODS ORGANIC CALIFORNIA BLEND OF CAULIFLOWER, CARROTS, AND BROCCOLI.
“If they’re going to put into bold “California” on the label, they shouldn’t put China in fine print on the back.”
Again, “California blend” is a common term for a blend of broccoli, cauliflower and carrots and this blend is produced by many frozen vegetable producers that use vegetables not literally grown in California. We do find that this is legitimate feedback, and we are looking at ways of making this clearer to our customers.
WE ALSO WENT TO THE FRESHFARM MARKETS AT DUPONT CIRCLE… WHERE PEOPLE TAKE THEIR ORGANIC FOOD VERY SERIOUSLY.
Zachariah “Oh, but it’s from China, what a travesty.”
“Product of China! Whoa, look at that!”
BERNADINE PRINCE, FOUNDER OF THIS MARKET SAYS WHOLE FOODS SHOPPERS SHOULD BE ASKING QUESTIONS.
Prince: “The first thing I would do is say, ‘Okay Whole Foods, is this really organic?” ”How do you know it’s organic? Because I don’t know.”
As we described above, we go above and beyond the USDA’s already strong requirements to make sure that the products we sell from all countries are truly organic.
LINDA GREER SAYS PEOPLE SHOULD BE ASKING THE GOVERNMENT QUESTIONS.
Linda Greer: “Consumers are probably blissfully unaware that the government is not protecting them.”
The government has a strong standard for the production of organic food. Prior to 2002, there was no federal definition of organic. Along with many other pioneers, we fought hard to make sure that the government created a strong definition of organic, which became a reality through the Organic Foods Production Act of 1990, which directed the USDA to create the National Organic Standards. They created these standards with the guidance and direction of the National Organic Standards Board (NOSB), a citizen advisory board made up of growers, ranchers, environmentalists, certifiers and other organic stakeholders. This board continues to closely monitor the organic standards and ensure that it meets customers expectations. Since 2002, for the first time in history, consumers know that food sold as organic in the US meets a strict definition, no matter where it’s grown…to read the rest, and far more on this and similar subjects, go to the WFM site.
was just writing my own version of this one. but you beat me to it! and much more thorough….
the OCA's take on china's OG standards: http://www.organicconsumers.org/articles/article_...
Oh, you want to add your take to this post? I can edit it in as intro.
no. yours is nicer anyway. now i can bite my tongue.
I sold Whole Foods beverages in 1980 and continued to do so, until 1998. I live in Chicago and operated a natural food store for from 1971 thru 1998. Whole foods set me up, just like they set up most business men and women.
During my focus to sell more beverages in 1997, I sold a full truckload of my natural sodas in 10 days at the north avenue
Whole Foods store here in Chicago, they never talked to me again. They private label all of my drinks and inflated the prices
so that the new Whole Foods brand look cheaper. I have a family and I can assure everyone that may read this, that I've suffered and my family has also. I have much more to say in the future at http://www.whloefoodsroadkill.com. The site will open soon. They act like they are wonderful loving people. I can assure you, this company is led by the dark forces and the leader needs to get one big lesson this life, " he can't run from KARMA" and when war has been pushed on someone,
It may take years ( 13 ) to respond but respond I am doing…. I will have many examples to show ,so that people can see they have a plan as I do. I will just tell the truth about this sick company
Well, if you're talking karma, then the number one way to get rid of that is not to respond to "War," as you put it, in kind, but to transmute that into an opportunity for enlightenment, understanding, and progress. I hope that's what you're doing.
Yes ! forgiveness is the way. However, the continually abuse that Whole foods gives out to it's suppliers, needs to be address. Do you have any constructive suggestions ? And if you do, I would hope that others will join in .
Keep in mind that you have not had been abused by the Whole Foods clan, or have you ?
Also, don't get me wrong, war should be revised to action. But the hurt can never be forgotten, especially when it continues everyday with this mad clan of Whole Foods followers.
Today, they are causing great pain to small local companies, getting them to give them long terms, that include expensive demos, just to private label their items once the volume picks up.
What action would you suggest ??
You said that buying food from china is fine, from a health standpoint. Are you aware of the common practices that go in Chinese argiculture. Such as using human excerement (nightsoil) as a fertilzer. The safety of food from China is truly a growing problem. So I believe that we are being decieved both econmically and health wise. By eating 365-organic, we are probably gaining the same health benefits provided in a BIg Mac.
If you have any data you should provide it. When I searched the issue, what I found was an effort in China to promote organic food production as solution to the problems with food supplies.
Are you confusing the solution with the problem ?? People often do, but there is no excuse…imo
Your statement regarding the Big Mac…to bad folks can't be held repsonsible for such silly statments. Your lack of any data or basic science skills is apparent.
a whole foods team leader at one of the whole foods nyc stores advised me not to buy whole foods beef.
she said that although whole foods market claims all beef the sell is grass fed, antibiotics free, that she saw
beef being taken out of packages from Topps Beef which does not produce grass fed or natural beef at all.
A friend mentioned this expose to me today,so I thought I would look up the podcast. Frankly, I am surprised that the issue of foods from China being labeled Organic is just coming to the surface. My opinion is that far too many consumers are just NOT educated about where their food comes from, on many levels.
A large part of organic living also focuses on how far the food travels; noot only whether it is pecticide and chemical free. We as a nation have no right ot exploit foods from any other country at the cost of fossil fuel consumption.
READ YOUR LABELS PEOPLE AND READ SOME OF MICHAEL POLANS BOOKS. ENLIGHTEN YOURSELF TO THE COST OF CHEAP FOOD!!
[...] got chills watching this. Many so-called eco-responsible, liberal-loved companies—Apple, Whole Foods, prAna, Patagonia, Eileen Fisher, Nau—make/get their stuff in China, Vietnam… But [...]
educated eh ?? Post some of your data and information concerning organic foods from china. If you determine you can't find any, and are just posting links to "exposes" that also have not data to back up opinions…you should update your post.
What ever happened to researching and independent thinking !
[...] I guess I never really thought about organic foods coming from other countries. Maybe it is ignorant to assume that when I purchase organic broccoli with the USDA seal on it, I naturally think it came from a farm in the United States. But it has come to my attention that organic foods sold on the market with the USDA Organic seal can come from other countries, most notably China. [...]
AVOID ALL THIS CONTROVERSY AND SHOP AT YOUR LOCAL NATURAL FOODS CO-OP! IF YOU DON'T HAVE HAVE ONE JOIN A CSA (COMMUNITY SUPPORTED AGRICULTURE)!
[...] California blend vegetables are simply a marketing term, according to a Whole Foods representative (here). [...]
One thing that hasn't been mentioned is the deeper rooted problem of consumer ignorance in the US. Their is a blind public faith in every aspect of consumerism today, even with numerous problems in the past. There needs to be an across the board effort to educate more shoppers in what to look for when spending their money, especially on food. Educated customers tend to assume that private label value brands such as Whole Food's "365" are not always sourced and produced to what is considered premium standards, thus the point of value brands.
[...] foods does not mean it is does not contain growth hormones or genetically modified food. Can Whole Foods really identify the sources of their ingredients? Or if they can not, do they simply slap on the [...]
Another thing that was not mentioned is the USDAs complete inability to properly regulate even NON organic food produced here, in the US. So why would a USDA approval on a package coming form China make me feel safe?
Basically, if I grow it in my yard, I know it's organic. If I buy it, I only Hope it is.
I first learned about this from Patricia Bragg’s blog and couldn’t believe it. I don’t care what the package says, if the veggies are from china, I’m not going to buy or eat it. What’s the point… trust a country that puts lead in kids toys or just buy from a local farmer. I know what I’ll do. Whole Foods is just out to make a buck from the fashion following latest craze “healthy” consumers.