Study: Chipotle’s fans don’t care about green, healthy or humane. I for one beg to differ. Do you?

Via on Apr 15, 2010

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Apparently, it’s true. We the People are happy to eat food as long as it tastes good. And is cheap. Everything else?


On the positive side…this study, if it’s true, is all the more reason to support Chipotle in fighting the yummy, mindful fight in transforming fast food into an engine for living in better harmony with our planet.

Excerpt via Fast Company:

Last year, Mark Crumpacker, Chipotle’s Chief Marketing Officer, revealed that an “ethnography study” of Chipotle customers showed that the brand’s emphasis on fresh, quality foods wasn’t a big factor for most people. That’s certainly not true of all customers, but it makes sense that people who search out fast food aren’t that concerned about sustainability. After all, Chipotle and small chains like Burgerville are some of the only fast food joints that offer sustainable options.



About Alex Myles

Alex Myles is qualified as a Yoga teacher, Reiki Master, Teacher of Tibetan Meditation, Dragon Magic and a Spiritual coach to name just a few. Alex has no intention to teach others on a formal basis for many years to come, instead, she is collecting qualifications along with life’s lessons. One day, when the time is right, Alex will set up a quaint studio, in a quirky crooked building where she will breathe and appreciate the slowness of those days as life is just way too busy right now! Reading and writing has always been one of Alex’s passions. Alex likes to consider herself as a free spirit rather than a commitment-phobe. Trying to live as aligned to a Buddhist lifestyle as is possible in this day and age, she just does not believe in "owning" anything or anyone. Based on the theory that we ‘cannot lose someone that was not ours to lose’ she flails through life finding joy and magic in the most unexpected places. Mother to a 21 year old daughter and three adorable pups, she appreciates that some of the best moments in life are the 6am forest walks watching the dogs run, play and interact with one another and with nature. Connect with her on Facebook and check out her blog, Love and Madness. 


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