Is it legal to fall in love with a commercial?
Of course it is! I mean, you all fell head over heels for that Japan Nokia ad, right? Right? You guuuuuys, come on. Ok here it is but that is not what this post is for. Now quit distracting me, seriously. It is posted it at the bottom, so as not to lose you.
If you’ve never lived with my buddy Mike, you are missing something beautiful.Mostly this evening. (Until right now, cause it’s coming atcha on a silver plate, baby.) Mike is the super-sharp owner of a boutique “ehtnology-based” advertising firm. We’ve had a conversation going on forever about how to, well, how to change the world. Mike thinks it is best to study the people carefully, and create messages which will, reflecting your study, have an impact.
This moved me and made me love the company, and the idea of dismantling presented as easily as flipping things over will stick with me. A real gem. I am almost prepared to concede that this approach is better then shouting insults from a street corner, with a four-day growth of beard.
Here at last, something we can agree on. On the Grammy Awards, no less. I’ll let him tell it.
“It’s really good advertising…on so many levels. Going back to the start… a wonderful idea/concept that encourages the consumer to think and change behavior. It doesn’t put down or scold the consumer for past behavior… instead gently guides someone to rethink (brilliant in the way it guides/nudges the consumer almost in a way that leads the consumer to think on his/her own as opposed to telling them what they must do).
A great strategy, executed brilliantly.”
Watch that sucker. You know, awesome reader, the difficulties I have with the word hope. But wowie zowie Batman, this effort gave me some. I want the world to see it. So please do.