Way to Go Coca-Cola: You Just Gave Us Another Reason to Not Buy Your Stuff.

Via on Sep 20, 2013

Edmonton woman opens a bottle of Vitamin Water to find the words ‘You Retard’ written on the cap.

As if that isn’t offensive enough in itself, it turns out that the woman who opened the bottle has a sister who is developmentally delayed. 

Supposedly the words (part of a Canadian promotion, the idea being to generate funny random phrases) were randomly paired from two lists, one in French and one in English (in French, ‘retard’ means late).

I don’t think that a company this big can afford to make a mistake like this.

I think you just gave us another reason to not buy your products.

While we’re at it, we may as well stop buying Pepsi too.

Read about more creepy food stuff.

Like elephant food on Facebook.


Ed: Bryonie Wise

About Renée Picard

Renée Picard is an editor and columnist at elephant journal. A grounded creative, her words often spill out via coffee shop thought streams. She prefers real conversation over small talk, red over pink, ocean over mountains. She leads life with a soft-but-fierce heart. For this story doula, a core mission is offering and holding safe spaces for others to creatively express themselves. She hopes that her writing facilitates real action in the big (and little) picture: social justice, the environment, music and art, relationships, body image, LGBTQ issues---the list is endless. A key to mindful action is keeping conversations erupting and evolving. For her, writing is an instinct, craft, a heart-thing. For more heart-writing, check out her elephant journal author page, connect with her on Facebook, at her blog and at Medium. For quickie updates and cool photos, follow her at Twitter and Instagram.  


2 Responses to “Way to Go Coca-Cola: You Just Gave Us Another Reason to Not Buy Your Stuff.”

  1. GetRealPeople says:

    I am sorry but I think people are getting a tad bit too sensitive about stuff like this. It's two words, each one taken from two different languages that we use in Canada and as it's mentioned above, "retard" means late in French. If she had an inkling of what that meant, which I am quite certain she did, she would not have taken such offense to it. Let's just assume she didn't know what the word meant, even then, why is it such a huge problem? I understand that her sister has developmental issues but so do some other people. What, is "retard" becoming the new "n" word? Let's get real, there are people getting killed in third world countries, wars are starting, children are starving – let's just not be so trivial and make a big deal out of nothing. I am sure there will be quite a few people that will disagree. However, my suggestion to the lady from Edmonton is, get over yourself and use your time and energy for something that's bigger than your little "sensitivity." Oh, by the way, I don't drink Coca-Cola products but if I did, it's not something like this that would deter me from buying them, just saying…

Leave a Reply