Video: Toofy Film Fest + elephant journal.

Via Merete Mueller
on Aug 19, 2008
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Toofy is to Hollywood…what elephant is to Condé Nast. Little yet gaining in momentum. Indie, grassroots, fun yet fundamentally serious. We both aim to change the world for the better (and ourselves, along the way), and hope to make ‘living a good life that’s good for others, and our planet’ fun and accessible, so that others will jump onto the wagon.

Check out Toofy’s recent film on elephant’s mission and involvement in the Fest: 


Elephant Magazine (show segment) from Andrew Morrisey on Vimeo.

This video means a lot to us, mostly because co-founders (and brothers) Mark and Jeff Siebert understand the amount of grunt-work slash luck and support it takes to get a vision off the ground.

Toofy, which also includes a live fashion show and afterparty, comes to Boulder September 13 & 14. We’ll be there. ~ Heather Mueller, elephant’s managing editor.


About Merete Mueller

Merete is a writer and filmmaker, and was once-upon-a-time the Managing Editor of elephant journal's print incarnation, from 2006-2008. Today, you can find her on Twitter @meretemueller and on her blog To The Bones. Her first documentary, "TINY: A Story About Living Small", about people who have downsized their lives into homes the size of a parking space, premiered at SXSW in March 2013.


2 Responses to “Video: Toofy Film Fest + elephant journal.”

  1. […] While I’m always concerned when a great indie business like Larabar sells to a big company like General Mills, I am happy for Lara and her merry band of foodies—and I’ll give Larabar the benefit of the doubt and assume that all will remain organic, raw, and supportive of great indie eco enterprises like this fantastic little media gambit that shall go unnamed. […]

  2. admin says:

    The Toofy Film Festival has teamed up with Elephant Journal to provide you with a Toofy Film Festival pass for only $20 (a $30 value) and a portion of the proceeds goes back to support Elephant Journal!

    This pass will get you into all 6 Independent Film Showings plus the Toofy After-Party Fashion Show taking place on Saturday night.

    For more: