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January 29, 2009

Domino magazine: and another one bites the dust. [Ecorazzi]

We’ve reported on, well, ourselves—elephant journal—and more recently green magazine Plenty, Alpinist, and Backpacking Light and Christian Science Monitor all folding or moving online…well (with thanks for the tip to Ecorazzi) another one just bit the bottomline: “domino.”

So let’s all take a moment and think of a few old media (as in print) that we love, and support ’em. I love the NY Times, and though I get all their content free 20 times a day via nytimes.com, I subscribe to the traditional Sunday New York Times (besides, it’s hard to read nytimes.com in the bath). 

Then, I subscribe to The New Yorker, a classic magazine’s magazine, and Dwell—which is about 40% thinner than it was just six months ago. I subscribe to Shambhala Sun, and Tricycle (two great Buddhist magazines). Given that your average subscription is $1 per copy, at most, there’s no reason not to subscribe to whatever you love.

 

Excerpt, via Ecorazzi:

 

…we are bummed that a publication with a strong focus on eco-friendly living is no longer gracing the shelves. From the release,

“In making the announcement, company president/CEO Chuck Townsend said the decision was purely based on the softened economy, which has already claimed a handful of other shelter books. This year through February, Domino’s ad pages tumbled 51 percent to 22 percent, per the Mediaweek Monitor. Launched in 2005, the title achieved a rate base of 800,000. But observers have said that in addition to the hard-hit housing market, the title had some difficulty explaining its positioning in the marketplace.”

Even more of a downer, the beautiful Domino website is also going bye-bye — which surprises me to no end since it’s a beautiful, functional design that should easily be more cost-effective to run than its print counterpart. Hey Condé Nast — contact me if you have any inkling of wanting to save the website. A brand does not have to die just because its print edition is no longer viable!

For the whole story, click here.

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