Domino magazine: and another one bites the dust. [Ecorazzi]

Via Waylon Lewis
on Jan 29, 2009
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We’ve reported on, well, ourselves—elephant journal—and more recently green magazine Plenty, Alpinist, and Backpacking Light and Christian Science Monitor all folding or moving online…well (with thanks for the tip to Ecorazzi) another one just bit the bottomline: “domino.”

So let’s all take a moment and think of a few old media (as in print) that we love, and support ’em. I love the NY Times, and though I get all their content free 20 times a day via, I subscribe to the traditional Sunday New York Times (besides, it’s hard to read in the bath). 

Then, I subscribe to The New Yorker, a classic magazine’s magazine, and Dwell—which is about 40% thinner than it was just six months ago. I subscribe to Shambhala Sun, and Tricycle (two great Buddhist magazines). Given that your average subscription is $1 per copy, at most, there’s no reason not to subscribe to whatever you love.


Excerpt, via Ecorazzi:


…we are bummed that a publication with a strong focus on eco-friendly living is no longer gracing the shelves. From the release,

“In making the announcement, company president/CEO Chuck Townsend said the decision was purely based on the softened economy, which has already claimed a handful of other shelter books. This year through February, Domino’s ad pages tumbled 51 percent to 22 percent, per the Mediaweek Monitor. Launched in 2005, the title achieved a rate base of 800,000. But observers have said that in addition to the hard-hit housing market, the title had some difficulty explaining its positioning in the marketplace.”

Even more of a downer, the beautiful Domino website is also going bye-bye — which surprises me to no end since it’s a beautiful, functional design that should easily be more cost-effective to run than its print counterpart. Hey Condé Nast — contact me if you have any inkling of wanting to save the website. A brand does not have to die just because its print edition is no longer viable!

For the whole story, click here.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


3 Responses to “Domino magazine: and another one bites the dust. [Ecorazzi]”

  1. Pippa says:

    I’m sort of torn; isn’t it a good thing that we’re moving towards less print? as much as I love to read a physical mag, I do find that I end up chucking it in the recycle bin which seems such a waste. (though, I’ve kept every single Elephant mag for the past 4 years!)

  2. Heather says:

    Just heard a rumor that The New Yorker is on the chopper–I’m not sure if I’m willing to accept that as possibly true.

    On the other hand, I’ve also heard that Mother Earth News had their best sales ever this past quarter. And guess where those sales are coming from: Wal-mart. Oh yes.

  3. […] I’ve writ extensively on the old media (print, mainly) to new media (web, mainly) “transition” […]